Assignment on Case Study Analysis
Added on 2021-04-17
7 Pages2000 Words37 Views
Part 1: Case Study AnalysisStudent Name:Student ID:Subject Name: Subject Code:Date Due:Professor Name:1 | P a g e
Block 4Question 1The case be thought of as describing product. Using information from the case and conceptfrom Block 4, Reading 31, describing the product that you think is being offered here. The case here describes regarding culture that was prevalent in Nantes. The product discussescan be thought of the various art forms earlier formed part of the city and now it has beenreduced to a great extent[ CITATION Kel112 \l 1033 ]. After the war, there had been severaltransformation brought about into the city with contemporary arts forms in public areas. In the20th century there had been several physical, geographical and emotional impacts brought aboutthat had destroyed the prevailing art. Nantes had been a city filled with fun but post war its artforms had vanished. Culture as offered in the city was confined to small spaces as museums andtheaters, where people have to pay. Within enclosed spaces however only a small percentage ofpeople can be targeted as rightly pointed out by Jean Nantes. Therefore, a festival was launchedknown as Les Allumees where artiste from various metropolitans were called to depict their artforms. They were allowed huge vacant spaces as industrial lot with facilities of bar and music. Inthis manner contemporary art demonstration was attracted from around the world. Nantes offered the world its spaces for artiste to come and depict their art forms by launching ofseveral art festivals and cultural center. Blaise launched a revolution in its own nature bytransforming several factories into art and demonstration centers. Products here can also includealong with art and cultural forms, tourists attraction as the event was successful in attractingtourists from various corners of the world. 2 | P a g e
Question 2Using two concepts from Block 4, Reading 30 and information that can be inferred fromthe case, describe who you think are the customers that Nantes is trying to attract and whattheir motivations for ‘buying’ are.Nantes before the war had been a center for art and culture. The spirit had been demolished,which was revived again by turning factory and studio blocks for generating wave of nextcreative inspiration[ CITATION Mar164 \l 1033 ]. With launching of festivals and cultural center todepict public art forms, Nantes consumers consist not only of artiste but also purchaser of art ofvarious forms. Public art has been though criticized by various group of people as they feel it is awaste of their hard earned taxes paid to the government. Consumers who come to purchase artforms is attracted to the festival to purchase installations for their shops. These consumers do notwant contemporary art forms or any forms depicting history. Rather they desire to purchase someattractive humorous signs that would help attract customers to their shop front. Their motivationsfor purchase is the depiction of Nantes history itself but in a humorous nature. Artiste, architects and designers hence can design something more than just public artinstallations that could sell to consumers who visit the festivals. The festival conducted in Nantesattracts 615,000 visitors from European, Asian countries and other countries of theworld[ CITATION Son09 \l 1033 ]. The spending on such festival is also high with high associatedreturns on the same. The consumers have been convinced regarding the art forms that are not amere adornment or decorative purposes. Tourists are greatly attracted to this place and they cometo visit the beautiful décor of the place and enjoy the cultural tastes depicted here. They oftenend-up purchasing several art forms. But mostly they come to visit the festival and either takepart or be a spectator in it. Block 53 | P a g e
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