Understanding the Role of Public Sector in Mixed Economy: A Case Study of Nantes

Running head: BUSINESS MANAGEMENT
Business management
Name of the student
Name of the university
Author Note

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Table of Contents
Answer 1:...................................................................................................................................2
Answer 2:...................................................................................................................................3
Answer 3:...................................................................................................................................5
Answer 4:...................................................................................................................................6
References:.................................................................................................................................9

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Answer 1:
In marketing, the term “product” is used with a wide concept that includes both
material goods and services, which a business organization offers to their customers to fulfill
their basic requirements. As this is the chief motive of each good or service, a consumer can
easily substitute them with other product if the concerned person can get same level of
benefit or sometimes, more than that (Jin, Yang, Poe and Huang 2018). However, products
are not always sold to a customer for final consumption. Sometimes, they are sold as an
intermediate product for further production and consequently, have become the capital items.
For instance, a bus can be used as a final product that each consumer can consume or utilize,
while a computer may be used as an intermediate good for further production.
Under product, goods and services can be divided based on some basic characteristics,
which is, products are tangible by nature while services are not (Baker 2016). For instance,
cars, foods and clothes are tangible hence those all are fallen under the category of goods and
treatment of a doctor or service in a restaurant is intangible; hence, those are considered
under service.
To identify a product from the given case study, it is essential to understand about the
different aspects of this with its related benefits. Products can be achieved in the form of
service while it considers ideas of people or only the human being. For instance, various
events like festivals and other games, cities can be referred as products. By consuming a
product, a consumer can earn three types of benefits, which are core product, actual product
and augmented product benefits (Wheelen, Hunger, Hoffman and Bamford 2017). Among
these all, the chief kind of benefit is coming from the core product one, where customers can
obtain this directly from the products, while the actual product benefit states about some
characteristics and features of a product in addition with core product one. This can be

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distinguished based on brand value. Moreover, the augmented product benefits describes
about the services obtained after sales of a product.
In this specified case study, the product, which is offered to the people of Nantes, is
the free contemporary arts. After experiencing various geographical, emotional and physical
instabilities, the arts and cultures of Nantes have departed drastically (Zhu 2017). However,
after the great effort and ideas of the artistic director, Jean Blaise, also a cultural impresario,
the countrt has started to experience their ancient arts and cultures with modern thoughts.
Moreover, to provide core product benefits to their customers or citizens of Nantes, Blaise
has offered free service for their programs. Moreover, the citizens have been obtained actual
benefit of products from the Le Voyage a Nantes, a street show that can be offered a branding
identity.
Answer 2:
In this specified case study, entire citizens of Nantes are considered as customers,
who can buy the product, that is, contemporary art of the city (Souto 2015). However, a
customer’s thinking differs with the one of others and hence it is essential to understand
about the chief motivation of each customer, based on which, Blaise can attract them. As
they think that organization such arts is only the wastage of their tax, the needs to take major
steps for influencing them positively.
The decision process of a customer controls buying motivation for a particular
product (Pappas, Kourouthanassis, Giannakos and Lekakos 2017). Thus, to understand about
the motivations of Nantais to consume contemporary arts, it is essential describe about the
two chief decisions processes relating to customer’s buying decision, which can further
implement in this case study.