Role of Marketing in Marks and Spencer Company

Part 1: The Role of
Marketing Part 2:
Marketing Plan

Table of Contents
INTRODUCTION.....................................................................................................................................3
Task 1.....................................................................................................................................................3
Key element of marketing function...................................................................................................3
Marketing relation to wider organizational context..........................................................................6
Task 2.....................................................................................................................................................7
Comparative analysis of elements of marketing mix.........................................................................7
Task 3...................................................................................................................................................10
Strategic marketing plan..................................................................................................................10
CONCLUSION.......................................................................................................................................11
REFERENCES.........................................................................................................................................12

INTRODUCTION
Marketing is defined as promoting company’s products in front of the potential
customer base through effective communication channels. This report is based on the case
study of role of marketing in respect to the Marks and Spencer Company. The organisation
was initiated its business operations in the year 1884 by the founders Michael Marks and
Thomas Spencer. Company is associated with the retail sector henceforth, engaged selling
high quality clothing, home products and other retail products. Headquarter of the company is
located in London, United Kingdom. This report would analysis about the different roles
marketing function play in the organisation. Henceforth, this report would address all the key
roles and responsibilities associated with the marketing operations. Interrelationship with the
marketing and other functional department would also analysis in this project. Elements
related to marketing mix would also assess in comparative manner with any of the key
competitors of the Marks and Spencer Company. Furthermore, this project would precisely
project the marketing plan in respect to the company.
Task 1
Key element of marketing function
Interrelationship of marketing department and other functional department
In organisation all the roles and responsibilities are segregated into different
functional area. All different departments needs to work together in order to achieve the best
level of operation efficiencies. The interrelationship between the marketing and other
functional departments can be established in the following manners.
Marketing and human resource department
Marketing and human resource department are inter linked with each other in order to
perform the overall objectives of the individual functional department in company. Marketing
department support the human resource department by channelizing promotional campaign of
company in respect to the recruitment drive of the organisation. Department promote the
recruitment drive of the human resource department at all the key promotional channels and
mediums so that human resource department can achieve all its targets. They get to attract the
bets skilled talent at the recruitment campaigns (Bae, 2020). This allows the department to
recruit the skilful human resources that can contribute in the overall growth of the

organisation. Human resource department also support the marketing department by
recruiting the best skilled employees at various designated position roles in organisation.
Human resource department also support the marketing department by channelizing the
training and employee development campaign. Department conduct trainings in which skill
improvement programs are organised so that overall efficiencies of the employees associated
with the marketing department at the Marks and Spencer Company can be improved. All
efforts put by the human resources department have supported the marketing department to
meet all its different objectives behind the functional activities they conduct. It can be
projected that in order to achieve the overall objectives behind the individual functional
department both these departments play the significant role in supporting each other
department to achieve all their different functional objectives.
Marketing and sales department
Marketing and sales department both these departments are interlinked with each
other in order to achieve the individual functional objectives of the departments. Marketing
department support the sales department in promoting all tge products offer by the sales team
at Marks and Spencer Company. Marketing team present the products offer by sales team of
company in such a way that organisation get to attract the customers to buy the products offer
by company irrespective to aggressive level of competition in market. Marketing team also
circulate the campaigns prepare by the sales team such as discount sale and many other at the
time of festivals to boost the sales of the company (Behnoosh, Naylor and Dickson, 2018).
The entire campaigning marketing team conduct for the sales department play significant role
for the department to achieve its overall objectives in the financial year. Campaigning done
by the marketing team allow the sales team to take competitive advantage in the market
irrespective to aggressive level of competition in market. Sales team also support the
marketing team by conveying all key features associated with the different products offer by
company. On the basis of the information provided by the sales team marketing department
frame a proper marketing campaigns that can suit the sale of the respective product in market.
Marketing and sales department both these department are interconnected at a very close
level in order to achieve the individual operational objectives. Both these department play an
important role for the other department to achieve the overall objectives in respect to the
individual department in organisation.
Marketing and Finance department