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Marketing Plans for Hotel Services in Australia

   

Added on  2022-12-21

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Marketing Plans for Hotel Services in Australia_1

PART A:MARKETING PLANS FOR HOTEL SERVICES
IN AUSTRALIA
Marketing Plans for Hotel Services in Australia_2

Marketing Plans for Hotel Services in Australia_3

MARKET RESEARCH
Business mission statement for the hotel industry of Australia can be derived from
the key insights determined by the market research of the respective industry
Key insights
High demand for the hotels
Fluctuation in the international arrivals.
Growth in the hotel industry – low rate of Australian dollar
Increase in the rate of the domestic over-night trips
Renovation of hotels adds to the marketing.
Profit maximization in the hotel industry
Marketing Plans for Hotel Services in Australia_4

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