Environmental Scan Report for Target Australia

Running head: PART B: ENVIRONMENTAL SCAN REPORT
PART B: The Business Environment: Environmental Scan Report
[Target Australia]
Name of the student:
Name of the university:
Author note:

1PART B: ENVIRONMENTAL SCAN REPORT
Executive summary
The main purpose of this report is to conduct a macro environment analysis of Target, which is
the chosen business company for this report. Few macro environmental factors to have impacted
the business are being identified. These are changes in legislation, buying habits of consumers,
the Government support and, use of renewable energy resource and the plastic waste. This study
also gives relevant solutions to mitigate these challenges.

2PART B: ENVIRONMENTAL SCAN REPORT
Table of Contents
1. Introduction..................................................................................................................................3
2. Identification and analysis of macro environmental factors........................................................3
3. Challenges and solutions.............................................................................................................6
4. Conclusion...................................................................................................................................8
References........................................................................................................................................9

3PART B: ENVIRONMENTAL SCAN REPORT
1. Introduction
This assignment conducts an analysis of the macro environmental factors that affect the
chosen business ‘Target’. Target is one of the subsidiary brands of a widely renowned Australian
retailer Wesfarmers. Target that once was performing well and was way ahead to Kmart, another
subsidiary band of Wesfarmers, is now struggling to maintain profits over successive quarters of
fiscal years. An analysis of macro environmental factors will inform of the external challenges
being faced by Target. This will help to propose a few points of solution to Target to help the
Company perform much better than it is doing at the moment.
2. Identification and analysis of macro environmental factors
Political:
One of the biggest challenges for the businesses in Australia is to act in accordance to the
“Fair Trade” practices. The “Fair Trade” Act observes and monitors where the raw materials are
accessed from (Business.gov.au, 2019). This means any advantage gaining practice like
accessing to materials at the most competitive price will be monitored for its appropriateness and
violation of the ‘Act’. This also implies that the businesses will be forced to adhere to the
environmental and social norms of accessing the raw materials (Business.gov.au, 2019). This
means the businesses will have to ensure that products offered to customers serve their needs of
price and quality. Additionally, the entire process involved in the products reaching to its end-
user does not make any significant damage to the environment where it operates. Moreover, the
businesses must be taking sufficient initiatives to minimise its adverse environmental impact.
Economic: