The Business Environment: Environmental Scan Report – Part A

The Business Environment: Environmental Scan Report – Part A
[Target Australia]
Kabita Shrestha
Torrens University

1ENVIRONMENTAL SCAN REPORT
Executive summary
This report conducts an environmental scan of Target, one of the subsidiary brands of
Wesfarmers. The report finds that the Company faces two challenges in forms of ineffective
positioning of products and the affected supply chain management. Few solutions are being
recommended to address these challenges. Ineffective positioning of products can be mitigated
by building up new and small stores, and reducing the number of items in its portfolio. The
supply chain management can be improved with technologies such as RFID and Cloud-based
software. Moreover, there is a need for an effective synchronisation between the supply chain
and marketing teams. This will help know the market demands and generate appropriate supply
of merchandise.

2ENVIRONMENTAL SCAN REPORT
Table of Contents
1. Introduction to the business.........................................................................................................3
2. Identification and analysis of micro environmental factors........................................................3
Porters’ Five Forces.....................................................................................................................3
Marketing Mix (4Ps)....................................................................................................................5
3. Challenges and solutions.............................................................................................................6
4. Conclusion...................................................................................................................................7
References........................................................................................................................................8