Participatory Communication Strategy

Participatory Communication
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analyze the project, initiative or organization and identify communication needs....................1
Analyse the organisation for its consistency between objectives and approaches applied in
relation to the communication methods employed. Try to recognise the four phases of change
and what communication methods are employed for what function(s) in each phase...............3
Identify strengths, weaknesses and gaps of the current communication methods, and formulate
recommendations for improvement. This form the basis for your strategy................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Communication is very important aspect of organisation as this will support in providing
information to different part of business internally and externally. Participatory communication
practices includes use of accurate and appropriate method of communication in order to flow
information is better manner (Singhal and Brown, 2018). It consist of mass media as well as
traditional means of communication that will lead to empowers communities for visualising
aspiration and resolving issues. Organisation needs to develop and create effective participatory
communication strategies in order to enhance flow of information in different area related to
business. Chosen company for this report is Woolworths. This is an Australian super market and
grocery store chain that is offering different types high quality products to customers.
Woolworths organisation is dealing in retail sector and its was developed in 1924. Headquarter
of this organisation is located in Bella Vista, new south Wales in Australia. This organisation has
thousands of store that is located in different market areas all around the world (Kimeto, 2017).
The owner of this organisation is Woolworth Limited company. Woolworths company first store
was opened in 1924 in Pitt Street of Sydney. This report will include information regarding
participatory communication strategies. This consist of data regarding organisation and different
stakeholders that are included in business It will includes details about the consistency between
objectives or approaches that has been applied to the communication methods employed. In this
different phases of change along with the communication method used are determined. It consist
of strength , weakness as well as gap between the current communication methods and it will
includes different recommendation for improvement. Apart from this, design and description of
participatory communication strategy is determined. This includes objective of participatory
communication strategy. Different approaches that is relevant to communication functions in
various phases. In this various communication methods are described along with this propose of
operational workplace is analysed.
MAIN BODY
Analyze the project, initiative or organization and identify communication needs
Woolworths is a chain of supermarkets and grocery stores in Australia that was founded
in the year 1924. The company is headquartered in Bella Vista, Australia and is constitutes
1