Cultural Diversity at Woolworths Supermarket

Emotional Intelligence,
Cultural Intelligence and
Diversity

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Personal introduction
 I am a student who seeks to gather relevant information about the cultural diversity of an
organization
 It will help in the future to manage cultural diversity while working in an organization
Speaker notes
As a student, it is significant for me to understand the aspects of cultural diversity that is
implemented within an organization.
Overview of the Woolworths Supermarket
 Australian grocery or supermarket store chain
 Founded on 5th December 1924
 Headquarters in Bella Vista, New South Wales, Australia
 Number of the workforce is 115,000
 As per revenue second largest company in Australia
 Specializes in selling grocery products
 It accounts for over 80% of the Australian market
Speaker notes
Woolworths Supermarket is determined to be the grocery or supermarket store chain that is
founded in 1924 in Australia. It specializes in selling grocery products along with other products
such as stationery items, magazines, health and beauty products, household products and many
more. Currently, it operates 1000 stores all over Australia: 19 convenience stores and 976
supermarkets. The number of employees that works within the organization is 115,000. The
revenue of the company in 2018 is estimated by A$56.726 billion. Approximately 80% of the
Australian supermarket is owned by Woolworths.
Diversity-related initiatives of Woolworths Supermarket
 The organization celebrates and identifies multicultural diversity
 It focuses on enhancing the workforce to reflect the diversity of the consumers
 Its objective of Inclusive Leadership training is to hire the store teams that possess a
cultural and ethnic background

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 With the help of the Migration Council of Australia, it supports access to employment
opportunities and pathways to migrants and refugees
 The organization encourages and gives the opportunity to women working at the senior
roles (Shimeld, Williams and Shimeld, 2017)
 The People Policy Committee provides career development and employment
opportunities for disabled people
 Diversity dimension initiative implements manages and plans programs for supporting
parties as well as regional stakeholders
Speaker notes
Woolworths Supermarket follows multicultural diversity in order to reflect the diversity of the
workforce. Based on its cultural diversity the organization aims to appoint people who possess
the cultural and ethnic background and provide them Inclusive Leadership training. It helps them
to understand and involve within the community in which they operate. On the other hand, the
organization also contributes in Migration Council of Australia's Friendly Nation Initiative to
serve access to employment opportunities and pathways to migrants and refugees migrating to
Australia, especially after being affected by the Syrian crisis. Moreover, it also aims to adopt
corporate responsibility initiatives to hire talented employees within the organization to complete
insensible bias training. The initiatives are designed to promote and reward the team members
for their good performance. The organization also takes initiatives to maintain a workplace that
safeguards the wellbeing and health of the employees, visitors, and customers. Meanwhile,
Woolworths is taking the initiative to provide the best shopping experience to its huge customer
base in order to enhance cultural diversity. As a result, the company has developed community
demographics to facilitate greater insights for recruitment decisions and enable better-informed
product ranges. Furthermore, the company is also taking the initiative to raise a campaign that
states "No salary wage gap between female and male employees."
Sources
 Articles from newspapers, journals, magazines
 Textbooks
 Scholarly books
 Reference books