Patient Transport Services

This document provides information about patient transport services offered by Aim Transport Solutions (ATS). It discusses the market for non-emergency medical transport, the target audience, and the marketing strategies employed by ATS. The document also includes a competitor analysis and a SWOT analysis of ATS. Additionally, it covers various aspects of the business, such as production, delivery, payment, suppliers, premises, equipment, transport, legal requirements, insurance, and management and staff. The document concludes with a list of references.

Patient Transport Services

TABLE OF CONTENTS
SECTION 1.....................................................................................................................................3
SECTION 2.....................................................................................................................................3
SECTION 3.....................................................................................................................................3
SECTION 4: THE MARKET..........................................................................................................3
SECTION 5: MARKET RESEARCH.............................................................................................4
SECTION 6: MARKETING OF PRODUCTS OR SERVICES.....................................................5
SECTION 7: COMPETITOR ANALYSIS.....................................................................................6
7.1 Competitors evaluation..........................................................................................................6
7.2 SWOT analysis of Aim Transport Solutions.........................................................................6
SECTION 8.....................................................................................................................................7
8.1 Production..............................................................................................................................7
8.2 Delivery to customers............................................................................................................7
8.3 Payment.................................................................................................................................7
8.4 Suppliers................................................................................................................................8
8.5 Premises.................................................................................................................................8
8.6 Equipment..............................................................................................................................8
8.7 Transport................................................................................................................................8
8.8 Legal requirements................................................................................................................8
8.9 Insurance................................................................................................................................8
8.10 Management and staff..........................................................................................................8
SECTION 9.....................................................................................................................................8
SECTION 10...................................................................................................................................8
SECTION 11...................................................................................................................................8
SECTION 12...................................................................................................................................8

SECTION 1
SECTION 2
Aim Transport Solutions has 100 operations, 1200 employees and 11000 vehicles that
used for offering services to the customers. Now, such business unit is planning to introduce
exclusive transport services for the patients. Moreover, now non-emergency medical transport is
recognized as a growth industry because in this low barriers to entry take place. Referring the
same it can be stated that such proposed business will make significant contribution in the
growth and success of ATS. From assessment, it has found that under non-emergency medical
transport services less training for personnel is required. Hence, only training related to first aid
must be given to the personnel. Along with this, it does not demand or impose requirements in
relation to special licensing. ATS already have knowledge in relation to dealing with the aspects
associated with vehicles. Hence, with the help of such knowledge and experience entrepreneur
would become able to explore operations and thereby gets the desired level of outcome or
success.
SECTION 3
Products and services
ATS will offer medical transportation services to the patient which in turn helps them in
reaching at hospital on right time. Hence, the main
Services pertaining to transportation are mainly designed for non-urgent patients. In other
words, it can be presented that ATS will deliver services to the patients who already have
planning about the same.
SECTION 4: THE MARKET
In the context of ATS, customers will be both individuals and businesses. On the basis of
such aspect, business unit will focus on developing contact with medical practitioners, hospitals,
care centres, nursing homes and adults care facility centre. Further, list of ATS potential

customers also include physiotherapists, podiatrists, etc who offer services to the patients. Hence,
through dealing or developing contact ATS would become able to offer services to more patients
who require medical transportation. Thus, it can be stated that main motive of ATS is to deliver
services to the individuals such as patients.
Targeting
Business entity of ATS will employ differentiated targeting strategy for attaining
predetermined goals and objectives. On the basis of such targeting strategy entrepreneur will
develop varied marketing mix.
Positioning
Business unit will position its services on the basis of punctuality and quality of services
delivered. The rationale behind this, in the case of offering non-emergency services it has
assessed that expectation level of customers are high pertaining to standards of care. Thus, by
highlighting facilities regarding breathing room, first aid box etc ATS would become able to
attract more customers. Along with this, price is another main factor that has significant impact
on the decision making aspect of customers. Hence, on the
SECTION 5: MARKET RESEARCH
For getting deeper insight about market trends and business areas data has been gathered
from both primary and secondary sources. Hence, for the collection of primary data survey has
been conducted by the researcher on the managers of hospitals, nursing and other care units. In
accordance with such method, by sending questionnaire to the managers, that contains question
regarding services etc, data has been gathered. Further, by making evaluation of articles related
to the trend of non-emergency patient transport services secondary data has been gathered.
Literature review (Secondary research)
By evaluating article, it has assessed that non-emergency transport services plays a
crucial role in offering assistance to the people or patients. Hence, such kind of transport
provides patients with ambulance and staff where they need. Non-emergency patient transport
focuses on providing eligible patients into hospital safely, timely and in a comfortable manner.

According to the views of Blodgett and et.al., (2017), in UK, few leading care units are offering
patient transport services to the patients such as NHS. In 2014, South Central Ambulance
Services NHS foundation trust started to offer such services to the patients. Sales of NHS are
also growing significantly after initiating non-emergency transport services. Thus, referring this
it can be said that sales associated with patient transport services are growing. Further, Barnette
Donnelly and et.al., (2017) mentioned in their study that still there are less number of firms
which involved in offering transport facilities to the patients. On the basis of such aspect,
business units have opportunity to attain high margin and success by offering medical transport
facility to the customers. Further, it has assessed that now mode or behavior of customers in
relation to buying products or services are changed over the time frame. Now, customer prefer to
book services earlier and through the online means. Thus, business entities need to keep in mind
such trends while making plan in relation to offering services to the customers. Duong and et.al.,
(2018) presented that demand for medical or patient transport services are not seasonal.
Moreover, there are several people who suffering from any kind of disease in UK and requires
non-emergency transport services. For example: In UK, there are 850000 people who living with
dementia. Further, on the basis of estimation at the end of 2040, people living with dementia will
account for 1.2 million. In addition to this, in UK, majority of the population belongs from old
age group.
Survey (Primary research)
Q.1
Q.2
Q.3
Q.4
Q.5

SECTION 6: MARKETING OF PRODUCTS OR SERVICES
In the current times, marketing becomes the essential part of each business unit.
Moreover, without marketing company cannot provide information to both existing and potential
customers about its offerings. Further, for gaining competitive edge over other business unit has
to consider marketing activities or practices. Hence, in order to provide deeper insight to the
potential customers about patient transport services following techniques will be undertaken by
the entrepreneur of ATS:
For the purpose of doing marketing of products or services ATS will employ both
traditional and modern advertisement modes. Hence, owner of ATS will lay focus on placing
advertisements on social sites such as Facebook, Twitter etc. The rationale behind such
consideration is that now individuals are highly active or spend more time on social sites. Thus,
through highlighting services, price and rating on social sites business entity would become able
to reach or develop awareness among more customers.
In addition to this, advertisements will also be placed by ATS on newspaper and
television. Moreover, still individuals consider or believe on advertisement placed through
traditional methods such as newspaper and television. Thus, such method will be used for
reaching at the large group of people.
Further, direct marketing tool will also be undertaken by ATS for marketing of services.
On the basis of such strategy, business entity will make focus on building contact with the
owners of hospitals, nursing and other care homes via letter, sending e-mails and face to face
interaction.
For developing awareness among the customers ATS will make its website attractive by
including section regarding medial transport services. This in turn persuades individuals about
medical or patients transport services and thereby help in enhancing both customer base as well
as profit margin.

SECTION 7: COMPETITOR ANALYSIS
7.1 Competitors evaluation
7.2 SWOT analysis of Aim Transport Solutions
 Strengths: Anytime availability, 24*7, is the main strengths of ATS which in turn helps
in developing high level of satisfaction among the customers. Besides this, ATS has
already developed strong reputation and positive image in the mind of customers by
offering quality transportation services. Responsiveness and strategic framework also
recognized as the main strength of ATS. Further, innovation practices and aspects will
help ATS in gaining competitive edge over others.
 Weaknesses: Along with the strengths, there are some weaknesses which in turn
associated with ATS. Limited skill mix of staff is recognized as weaknesses in relation to
the concerned business unit. Further, activities of ATS pertaining to patient transport
services will place negative impact on environment. Thus, lack of effectual
environmental management practices is the weakness of ATS.
 Opportunities: ATS has opportunity to capture such market by meeting all the milestones
in relation to time, quality and safety. Such transport firm also has opportunity in relation
to attaining leading position through the means of service differentiation.
 Threats: Competitors like NHS imposes high level of threat in front of ATS. Moreover,
NHS is one of the leading and trustworthy care units of UK. Further, patients also have
high level of trust on the services offered by NHS. Along with NHS, ATS will also face
threat from other major service providers. In addition to this, ATS will also face issue in
delivering large scale cost improvement programmes.
SECTION 8
8.1 Production
8.2 Delivery to customers
8.3 Payment

8.4 Suppliers
8.5 Premises
8.6 Equipment
8.7 Transport
8.8 Legal requirements
8.9 Insurance
8.10 Management and staff
SECTION 9
SECTION 10
SECTION 11
SECTION 12

REFERENCES
Books and Journals
Barnette Donnelly, C. and et.al., 2017. Emergency Medical Services Provider Experiences of
Hospice Care. Prehospital Emergency Care. pp.1-7.
Blodgett, J. M., and et.al., 2017. An alternative model of pre-hospital care for 999 patients who
require non-emergency medical assistance. International Journal of Emergency
Services. 6(2). pp.99-103.
Duong, H. V. and et.al.,., 2018. National characteristics of emergency medical services responses
for older adults in the United States. Prehospital emergency care. 22(1). pp.7-14.