Impact of Advertising on Customer Behavior

This assignment examines the significant role of advertising in shaping customer behavior. It analyzes how factors like culture, purchasing patterns, and media influence consumer choices. The research delves into the effectiveness of online advertising platforms, such as Amazon's e-commerce model, in driving sales and enhancing profitability. The analysis draws upon academic literature and research methodologies to provide a comprehensive understanding of the impact of advertising on modern consumer behavior.

Research Methodologies

Table of Contents
RESEARCH METHODOLOGY.....................................................................................................1
Research Philosophy ..................................................................................................................1
Research Methods.......................................................................................................................1
Validity and Reliability...............................................................................................................2
Timescale and Gannt chart..........................................................................................................2
Data analysis...............................................................................................................................5
Ethical considerations.................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

RESEARCH METHODOLOGY
Research Philosophy
The beliefs within regards to collection and analysis of the data or information, Research
reasoning is tied in with collecting data and information through compelling investigation. It is
additionally worried about nature and wellspring of information. Research reasoning is likewise
set at furthest layer and hence it is the main powerful point is depicted in this exploration system.
There are four primary kinds of research rationality. These are positivism, interpretivism,
authenticity and pragmatism. The exploration theory is utilized by analyst with a specific end
goal to survey the contextual analysis viably which comprehends different factors adequately.
The decision of choosing to compel and appropriate theory is relied upon factors and different
components identified with the subject successfully. Positivism is a powerful approach towards
deciding the variables that breaks down significance of stores in budgetary establishments. In
these kinds of logic the information is gathered from the procedure and the data is likewise
translation gave. The translation will gather data instilling human enthusiasm with the
information in the event that review.
Research Methods
Research design – The overall strategy which is selected in the research project is known as the
research design. The research design helps in integrating various elements used within the
research study. These elements are research methods, techniques, system, consideration etc
which are very important for an effective research or examination. The research design
determine the main reason for selecting a well designed plan or design for the research supports
the researcher in finding the best outcomes.
Research strategies - There are principally two sorts of research utilized by the specialist with a
specific end goal to evaluate and gather data with regard to part of money related stores to
monetary foundations. Quantitative and subjective are the two distinct sorts of techniques used to
gather information and data with respect to theme that drives examine execution done by analyst.
The primary examination will be accentuation based on scientific information which is gathered
from the exploration viably. In this examination logic, positivism look into is utilized by analyst
to decide part of back stores in budgetary establishments. Subjective strategy will compute
significance and part of stores to distinguish and plan use in monetary establishments. This will
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likewise decide significant issues looked by money related foundations with regard to monetary
stores which lead towards client dissatisfaction and furthermore decrease dedication adequately.
Research approach - Research approach can be considered as a method for utilizing some
predetermined routes in the examination just to make the yields more compelling and fitting. The
angle look into approach can be additionally ordered in two sorts, either the inductive or the
deductive. The deductive approach is really connected with the testing hypotheses while
inductive approach alludes to the improvement of new speculations. Thus, in this examination,
the specialist will make utilization of the deductive approach in light of the fact that the effect of
advanced innovation does not manage any new rising hypothesis, rather it alludes to the testing
procedure. Along these lines, the analyst here in this examination can make utilization of the
deductive approach.
Validity and Reliability
It can be said that the data and information collected for this project is reliable and valid
because it is collected from the latest and recent publications as well as articles provided by
many authors to justify their findings effectively. In addition to this, Reliability is another term
for consistency. If one person take the same personality test several times and always receive the
same result, the test is reliable. A test is valid if it measures what it is supposed to measure. A
measurement maybe valid but not reliable, or reliable but not valid. The purpose of including
latest and recent information is to provide project validity as well as reliability in order to
conduct appropriate results effectively (Ho and Wei, 2017). There are two method of data
analysis, quantitative and qualitative. It can be said that this will also help to manage and control
data and information relevant to case study of Amazon. It can be said that reliability is another
term for consistency in which one person takes all the responsibility to provide accurate and
effective information regarding topic for the better understandings. The researchers used valid
and reliable information in this project in order to assess and conduct accurate and positive
outcomes from the influence of advertisement on customer behaviour and buying patterns
associated with E-commerce.
Timescale and Gannt chart
Activit
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k k k k
Find
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Litera
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Makin
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Discus
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Final
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Editin
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Data analysis
Data analysis will be performed using SPSS software package. Data analysis is all about
assessing and finding results from the collected data in order to understand the outcomes and
various things observed from information. Data analysis involves cleaning, coding and
transforming of information and data so that it will help to drawn a conclusion effectively. Data
analysis also helps to interpretation of different situations as well as person. In addition to this,
the data collection methods will also help to collect information regarding topic in order to
produce positive outcomes that helps to increase business performance with effective use of
advertisement. Quantitative and qualitative both are the crucial approaches that helps to collect
information (HA Bijmolt, KRE Huizingh and Krawczyk, 2014). This will help to collect data
regarding operational activities, management, internal and external activities as well as sales and
profitability which will help researcher to make an overall conclusion of project in order to
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Illustration 1: Gannt Chart

determine influence of advertisement on customer mind, perception and behaviour in terms of
online services, E-commerce etc.
Ethical considerations
It can be said that ethical considerations and issues carried in this research and there are
some ethical issues were considered while making the project:
Informed consent: The participants were not involved actively and effectively while carrying
out the project and also it required permission from top of the management to access some areas
and information related to the topic (Celebi, 2015). On the basis of this pattern it can be said that
Amazon management were informed about the purpose of making this research and informed
consent was obtained from them effectively.
Confidentiality: One of the most regular issue faced by the researcher while making research is
related to the confidentiality of data and information provided by the participants effectively. It is
very important for the firm to maintain the anonymity of all the participants in order to assess
and address the issue the identity also kept anonymous (Mou and Shin, 2018). They were also
assured by the management about the confidentiality of data provided by them efficiently.
Cost consideration
The business should requires study on cost consideration carrying out different procedure
from which the cost of resources and process can be incurred. This will involve analysing
primary data and information, data collection and secondary debate etc. the financial resources
are limited and not much available.
CONCLUSION
It can be concluded from the literature review and research methodology that literature
review will summarise topic findings from different sources, publishers and other famous articles
related to the topic which helps to analyse topic (Azam, 2015). Advertisement plays a crucial
role in business that it helps to promote products and services offered by firm in the market. The
behaviour of customer is depended on mostly culture, regularity of purchasing behaviour and
trend followed by other people. Researchers have found that there is main role of media and e-
commerce advertisement in business operational activities in order to enhance profitability and
production. Amazon is one of the largest retail sector business which provides online products
and services to customers (Hajli, 2014). The main role of advertisement is to provide a message
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to customers which is related to the information of products and services. The researchers used
valid and reliable information in this project.
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