This report presents a business plan for Pearl Hotel, covering strategies for adoption and diffusion of new service idea, 5P's of marketing, business growth strategies, financial planning, and social responsibility. The report discusses the strategies for adoption and diffusion of services for Hotel Pearl, including digital and social media marketing. It also covers the 5P's of marketing, including product/services, price, place, promotion, and physical evidence. The report further discusses business growth strategies, including value creation and preservation strategy, reviewing branding and management, physical evaluation, anticipating the impact of new supply, and risk sharing. Finally, the report covers financial planning and social responsibility and communication planning and strategic approach of Pearl hotel.
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