People Management in Dynamic Business Environment - Desklib

This report covers the concept of people management in the dynamic business environment, challenges faced by line managers, skills required to be an effective people manager, and HR processes that support effective performance management. The report focuses on Marks and Spencer Group plc. Subject: Introduction to People Management, Course Code: MG411-CW1, College/University: Not mentioned.

Introduction to people
Management

INTRODUCTION
Human resource (HR) may be define as that division of business which are responsible
for finding, recruiting and training of the employee along with their development benefit
programme. For the growth and success of the organisation the people of the organisation play a
very important role (Ceriello and Et . al., 2020) . This report cover the concept of people
management in the dynamic business environment. Due to the impact of the covid-19 in the past
three years, this create a big impact on the overall people management. Different types of
circumstances and problem have been came in the way of organisation due to which job
disconnection, distant working and diffusion of the employees have been done. This directly
impact on the profitability, working and productivity of the organisation. Because of this
pandemic employees of the organisation face many problem like, they don't allow to work from
office and remote working. Due to this, miscommunication, misunderstanding and poor
coordinate has been created between the employees which directly reflect on the performance of
the organisation. This report is going to present on the Marks and Spencer Group plc which was
founded in 1884. The company is an international brand of UK which deals in large range of
product and services. The HR manager plays a very important role in motivating and achieving
the objectives of the business. This report also covers the various skills, knowledge and
behaviour required to manage people effectively.
MAIN BODY
TASK
Current issues which are faced by the line manager related to people management:
There are different types of issues which are faced by a line manager in relation to people
management because of the regular change in the business environment. A drastic impact have
been seen on the organisation and the economy of the country because of the covid-19.
Following are the major challenges which are faced by the Marks& Spencer:
 Employees relation:- this is one of the main issue which are faced by the line manager in
relation to people management. To achieve high level of coordination and collaboration
in the different functions of the organisation the line manager must have to focus upon
the employee relation. Good relations of the employees help in achieving the aims and

objective of the organisation in a very effective manner. Collaboration and coordination
are the most important to form a good employee relation. The line manager of the
organisation is responsible for making relation with the employees so that they can
understand the different issues which are faced by the employees. Since the time of
pandemic the employee relation has become a big issue, because the employees of the
company are not able to make proper communication and interaction which create
confusion for completing the assigned task (Dichter and Et .al., 2020) . In relation to
Marks & Spencer, many employees of the company are performing their task from home.
Due to the lack of manager interest, consistent communication, performance check and
good leadership the employees of the Marks & Spencer are not able to perform their task
in a well effective manner. This directly impact on the sales and profit of the company.
 Adaptation to innovation: Technology is being rapidly changes, it is very important for
the every business organisation to adopt theses changes. This is the another issue which
are faced by the line manager in relation to the contemporary world. After the pandemic,
different types of businesses and societies are adopting the new technology and
innovation in order to finds new ways to improve their productivity and support the
people or environment. But for the employees it is not easy for them to adopt the
technology, as it will take time to think creatively. Technology and innovation came in
the organisation with lots of responsibilities, activities and task which must be regulate in
the different function of the organisation. So in relation to Marks & Spencer, the adaption
and Innovation and adaption become a big issue for the employees of the company.
Employees are not familiar with the adoption of new technology and news ways of
performing the task because of lack of guidance and opportunities in the workplace. This
leads to many misconduct in their working as they are not confident to adopt the new
technology (GalJensen and Stein 2020). So in relation to people management, the line
manager of the Marks & Spencer is required to focus upon training to their employees
and encourage them to adopt the innovation and technology in order to compete in the
dynamic environment.

In order to achieve a successful position in the market, the line manager of Marks & Spencer
need to focus on these two major issues. It is necessary to provide good training and employees
their employees to improve the skills of the employees.
knowledge skills and behaviour needed to be an effective people manager
Different types of knowledge, skills and behaviours is needed in a human resource
manager in order to achieve all the objectives of the organisation within the set time limit.
Theses skills and knowledge not only help them in identifying the different issues of the
employees but also help them in taking a relevant action related to their queries and doubt. With
the help of these skills and behaviour they are able to motivate the employees of the organisation
in order to achieve the individual goals as well as the organisational goals. In relation to Marks &
Spencer, the manager of the company must have these important which are as follows:-
 Good communication skills: this skill play a very vital role in order to achieve all
the objectives of the business. Good communication skill not only help in making
relation but also help in presenting the different ideas and ideas in a well effective
manner. These skills are divides into two parts and manager of the company must
have to excellent in both verbal and written. Due to this the manager of the company
not easily communicate with the employee but also easily understand the doubt and
problem (Hoffman and Tadelis 2021). The good communication skill is very
important from the manager point of view as this help them in always connected with
their employees. These skills motivates the employees of the organisation to perform
their task with utmost productivity. The manager of the organisation must have to use
their words very wisely which encourage the employees to achieve their objective as
well as the organisation in a very effective manner.
 Leadership skills: For managing the people in an organisation leadership skill is also
needed in a human resource manager. These skills also play a very important role in
order to manage the employees of the organisation in a very effective manner.
Different types of theories and leadership style have been used by the manager to
encourage the employees of the organisation. The human resource manager of the
Marks & Spencer must have to use different types of leadership style like democratic
and authoritative style to manage their staff member (Mascarenhas, 2019). Along with
this the manager of the company must have to use different theories like transnational

and contingency to manage them. These theories not only motivate the employees of
the organisation to perform their task with utmost productivity. To become a good
leader these theories plays a very important role. These skills include different types
of behaviour like soft behaviour, polite behaviour which helps a leader in encouraging
the employees of the company (Liang and ET. al., 2021) .
 Motivating skill:- This skill is also needed in a HR manager of the company. To
achieve the set objectives of the organisation the employees of the company need to
be motivated. For the success of company, the employees motivation is needed.
Without motivation the employees cannot perform their task with full productivity and
this directly reflects on the reduction in growth of organisation. This skill not only
help them in understanding the need of the employees but also help them in guiding
the employees in the right direction. Effective motivation skills allows the manager in
changing the behaviour of employee. The manager of the Marks & Spencer can use
Maslow's hierarchy need theory or Herzberg's dual factor theory in order to motivate
the employees of the organisation (Hui and Et. al., 2019).
HR process which underpin and support management when it comes to effective performance
management
In designing and implementing the different functions of the organisation the human
resource department plays a very important role in this. The team of HR department is act as a
mediator between the higher authorities of the company and their employees. This team is also
responsible for the smooth functioning and implementation of the recruiting process and
appraisal process. Following are the process which support and underpin the effective
performance of the management:-
 Performance management review:- The performance management process may be
define as the process of collaborative and communication. In this process the employees
and the management of the organisation work collectively to plan and review the
objectives of the employees as well as the organisation. The goals may be short term,
long term, job trajectory which contribute to the organisation. The perform management
process is divided into four parts and each step in this process is equally important. The
four steps are as follows:-

◦ Planning stage:- the process start with this stage. In this step the management and the
HR define the job itself, and the objectives of the business. Every goal of the
organisation are aligned with the employees goal
◦ Monitoring:- in this stage the which are set in the planning stage is being break down
into monthly sub goals for the smooth functioning of the business (Jost and Et .al.,
2018) .
◦ Reviewing:- in this stage the employees and the management review the performance
of the employee and seen that whether they met the goals or not. This step is done in
the end of the year. This stage also develop the new opportunities for the employees
as management collaboration with employees.
◦ Rewarding: this stage is considered as the final stage and most important stage in the
performance management process. When an employee received an award in the end
of the year after achieving the set objectives and goals of the organisation. This not
only motivate the employees but also increase their productivity.
 360 degree appraisal:- A 360 degree appraisal process is also called holistic employee
review process which involves anonymous opinions and views of managers, team
members and many more. These report are used by the management in order to give a
well-rounded and consecutive feedback. This appraisal usually carried out by the line
manager of the company (Liao and Ai Lin Teo 2018) . They take the review from
employees friends and managers of their department. This 360 degree performance
appraisal method is used by the organisation in order to motivate the employee so that
they can perform the different task of the company in a well effective manner.
Recommendations
The Marks & Spencer must have to use Performance management review process in
order to motivate the employees as well as collectively achieve the objectives of the organisation
and employees (Leroy and Et .al., 2018). Following are the benefits of this process if company
follow this process:
 this process motivate the employee of the organisation and also improved the
engagement.
 The most important benefit is that this increases the employees retention rate.
 Objectives and exceptions are clearly define and set by the management.

 Identify the new opportunities for the employees as well as for organisation.
 Improves the overall performance of the employees along with the organisation.
CONCLUSION
From the above report it is concluded that Human Resource manger play a very important
role the smooth functioning of the different functions of the organisation. The line manage of
the company have to face different types in managing the people of the organisation. In this
report it is concluded that the the two most important issues like adoption of the innovation and
employees relation are mostly faced by the manager. This report also concluded the different
issue which are faced by the manager of the Marks & Spencer along with this along this is also
concluded that different types of knowledge and behavioural skills is required with in the
manager, to motivate the employees.

REFERENCES:
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