Persuasive essay on selecting Pepsi over Coca-Cola

Running head: PERSUASIVE ESSAY ON SELECTING PEPSI OVER COCA-COLA
Persuasive essay on selecting Pepsi over Coca-Cola
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1PERSUASIVE ESSAY ON SELECTING PEPSI OVER COCA-COLA
Pepsi and Coca-Cola have been competing with each other over the past 19th century.
Pepsi has a wide variety of soft drinks and offers carbonated drinks like Coca-Cola. Besides, it
also serves bottled mineral water, orange-flavored drinks and bottled soda. Both of the two soft
drinks makers being leaders in the beverage industry have a good holding of customers with a
substantial investment. However, Pepsi is way better while making a choice over the two soft
drink makers that are Pepsi and Coca-Cola. One of the most reasons that Pepsi wins over Coca-
Cola is that it not only offers non-carbonated drinks but also offers a large variety of beverages.
Apart from beverages, Pepsi also offers snacks, which holds a significant position in the
industry of snacks across the globe. In terms of product range, Pepsi is in advantageous position
than Coca-Cola (Hafiz, 2015). It serves different products keeping different customer
segmentation in mind. For example, on the verge of health trend across the world, Pepsi has
introduced, caffeine free diet version of its carbonated beverage. Along with that, it also offers
Gatorade version of isotonic drinks for its customers, who are into sports. Aquafina Alive and
Pepsi Naturals are the two of the most significant ranges of Pepsi that has gained a huge response
from the customers. Such measures have increased Pepsi’s revenue from 5.4% decline in 2015.
On the other hand, Coca-Cola barely offers such unique varieties of soft drinks to its customers
and as a result, it further declined as compared to the 3.7% decline in the same year (Saleem,
Rahman & Umar, 2015). According to Pommer, (2014), the dividend growth of PepsiCo was
reported 10% while Coca-Cola’s dividend growth was reported at 8.5%, which clearly shows
customer swift to Pepsi over Coca-cola.