This article compares the strategies adopted by PepsiCo and Coca Cola in the Indian market and their impact on their success. It also highlights the advantages of early entry into a market. PepsiCo's think local-act local strategy and early entry into the Indian market gave them an edge over Coca Cola. PepsiCo's focus on non-carbonated drinks and introduction of Aquafina helped them earn revenue even during the decline in soft drink consumption in India. PepsiCo's policy of honesty and transparency will hold them in good stead in the future. Coca Cola's late entry into the Indian market resulted in a loss of four hundred million dollars.

An Overview of Cases 1-1

PepsiCo and Coca Cola, the two international giants, have been battling it out in the Indian market for many years now. This document details their strategies

PepsiCo vs Coca Cola in the Indian Market

Introduction: 4 Step 1: Porter’s Five Forces model of Coca Cola: 4 Threats of new entrants: 4 Threats of substitutes: 5 Bargaining power of consumers: 6 Bargaining power of suppliers: 6 Industry rivalry: 7 Step 2: PEST analysis of Coca Cola Company: 8 Political: 8 Economic: 9 Social: 10 Technological: 11 Step 3: Summary of PEST and Porter’s model: 11 PEST Summary: 11 Porter’s model: 12 Step 5: SWOT analysis of Coca Cola Company

PepsiCo vs Coca Cola in the Indian Market

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Analysis of the Coca Cola Company

PepsiCo vs Coca Cola in the Indian Market

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Analysis of the Coca Cola Companylg...

Analysis of the Coca Cola Company