PepsiCo Segment: Frito-Lay North America PDF

Running Head: PEPSICO SEGMENT: FRITO-LAY NORTH AMERICA 1
PepsiCo Segment: Frito-Lay North America
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PEPSICO SEGMENT: FRITO-LAY NORTH AMERICA 2
Abstract
The paper illustrates the SWOT analysis and CSF analysis for Frito Lays America. Through
the valuable information derived by the employees of Frito Lays America, the balance
scorecard has been formulated to perform CSF analysis. The results of the analysis reveals
the company is at it growth phase and needs to work hard to excel in the competitive market.

PEPSICO SEGMENT: FRITO-LAY NORTH AMERICA 3
Introduction and company background
The report is based on the SWOT analysis and critical success factors (CSFs) analysis
of Frito-Lay, a division of PepsiCo Company. The organization is well known as a
manufacturer and marketer of various snacks items, which includes potato and corn chips.
This division of PepsiCo Company was established in the year of 1961 and it is
headquartered in Texas, USA (Marketline, 2014). To gather the information about the
segment of PepsiCo Company, a brief interview has been conducted with few key employees
of different levels of the organization. This interview process has provided help to gather
valuable data about the organizational operations and its marketing strategies. With the help
of the data received, a balance scorecard has been prepared. The balanced scorecard has been
utilized to evaluate the CSFs of this segment. The study has also discussed the importance of
these CSFs in accessing the success of the organization. The report has also evaluated the
segment to analyze whether it is achieving these CSFs or not.
SWOT Analysis
The gathered data from the interview process has provided assistance to identify the strength,
weaknesses, opportunities and threats of the organization.
Strength
 The organization possesses a very strong and
innovative research and development.
 Product line of Frito-Lay includes a huge
number of product categories to consumers
from different market segment.
 Their commitment towards customer’s
requirement has been appreciated by different
market segment across the globe.
 The organization distributes their products
through 350,000 outlets nationwide
(Cjonline.com, 2004).
Weaknesses
 Consumers are getting more health conscious
day by day, which is declining the sales of
these snacks product.
 To match the current demand of healthier
snacks they have introduced new range of
healthy snacks, which includes few chemicals
such as Olean and Olestra. Due to few side
effect caused by these chemicals, the entire
product line lost their popularity and market
share ( Marketline, 2014).