Performance Management and Control

Running head: PERFORMANCE MANAGEMENT AND CONTROL
Performance management and control
Name of the Student:
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PERFORMANCE MANAGEMENT AND CONTROL1
Executive Summary
The report has a detailed view of the working of an organization and the strategies
required for the development of the business in the future. The business will be
operated based on the political, economic, social, technology, environment and legal
aspects of the market. The business has various plans and offers for the customers,
who will be visiting the store for the first month. The cost of labor and materials is
also pre-planned for the achievement of the goals.

PERFORMANCE MANAGEMENT AND CONTROL2
Table of Contents
Introduction...................................................................................................................3
Discussion....................................................................................................................3
Conclusion....................................................................................................................6
Reference list................................................................................................................6
Bibliography..................................................................................................................7

PERFORMANCE MANAGEMENT AND CONTROL3
Introduction
The product launching in a market requires strategies and planning. The market
must be analyzed and the best-suited market should be preferred to achieve high
revenue and profit. The product chosen is fast food. Numerous stalls that provide
fast food are present in the market yet there are hardly stalls that provide healthy fast
food. The introduction of healthy fast food will encourage people to purchase food
without any compromise to their health (Wang & Liu, 2017). There is a hick in the
rise of the obese and diabetics in Australia forbidding them to opt for fast food. In
order, to enter a market, the organization must have a strong vision, purpose, and
goals. The organization should strategies the costs of the product and labor cost and
should ensure that the customers are provided with the quality and quantity they
deserve. This will help in the development of brand loyalty ensuring high growth in
the business (Goosen, 2017). The report is based on the working of the organization
in the initial months and the ways it can increase its revenue.
Discussion
Fast food launching in market
The establishment of the business is based on the market research that has been
done for the better working of the business. The market research helps in the
understanding of external factors that help in the growing of the business. Various
factors like political, social, economic, technological, environmental and legal factors
affect the working of the business.
Political: It is important to look into the taxation policy of the government and the
stability of the government of the country, where the business is to be established.
The increase or the decrease in the revenue depends on the political intervention on
the business (Murillo et al., 2018). Health is a great factor that affects the business,
thus, producing healthy foods enables better opportunities for the business.
Social: Depending on the people of the region, the business must be established.
For instance, young people rather than old aged people consume fast food more.
Thus, setting up a fast food store in areas where there is a limited youth will lead to a
decrease in the sale.