Customer Satisfaction Strategies for McDonald's: SWOT, PESTLE, Porter's Five Forces and 7 P's of Marketing

Customers Satisfaction

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Statement analysis.......................................................................................................................3
Pestle analysis ............................................................................................................................3
Customers satisfaction ...............................................................................................................5
Ansoff Martix ...........................................................................................................................10
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Customer satisfaction means those perspectives which is focused upon making customers
needs to be fulfilled with the help of product and services provided by an organization. This
satisfaction makes organization develop strategies in relation over making customers satisfaction
achieved. Also organization should be focus over making innovative strategies created which
makes customers attracted towards organization. In order to make an organization achieved goals
and objectives various aspects related to market has been developed. This makes organizations
nature to be dynamic which helps in making development of organization done in right
direction . There are various kinds of communication channels helps in developing customer
base with more efficiency. The organization taken in the report is McDonald which is an
American fast food company and established in the year 1940. The file is base over aspects that
is related over customer satisfaction and various aspects related to it.
MAIN BODY
Statement analysis
In has been analysed from recent scenario that ‘to maximize customer satisfaction,
companies have long emphasized touchpoints. But doing so can divert attention from the more
important issue: the customer’s end-to-end journey'. Critically evaluate about innovative
marketing strategies which makes awareness created over brand which makes managing and
evaluating of customers journey in relation over communication channels which helps in
ensuring about expectation of current and future stakeholders fulfilled with theories and
example.
Pestle analysis
This is one of the most important analysis which has been used for making external
analysis done over external factors which makes organization like McDonald achieved its goals
and objectives achieved in more effective way (Zhao, Xu, and Wang, 2019). Also through this
analysis customers satisfaction is achieved which makes organization like McDonald develop
structure from performing within market in more effective manner. Further, analysis has been
done as follows:
Political factors

Political factors involves the political stability, reforms, trade restrictions, tax policies,
environmental regulations and tariffs. For McDonald political factors affected as an threat and
opportunity both. McDonald has an opportunity to expand their business internationally it
happened due to increasing in internation trade agreements. Government has released an diet and
health guidelines which McDonald can convert it to an opportunity by introducing healthy and
organic food into the menu. Iran and Bermuda has banned McDonald, as they are against of fast
food.
Economical factors
Economical factors directly affects the company on long term basis which involves cost
of living, unemployment, credit availability, working hours, economic growth and decline,
minimum wage, exchange, inflation and wage rates. Developed countries slow but stable
economic growth is an advantage to McDonald, it can grow and increase stability of
McDonald(Zhang, and Zhang, 2019). Due to slowdown in Chinese economy it is becoming a
threat to McDonald's as Chinese market is main contributor to the McDonald revenues. Recent
recession has decreased the demand of fast food in the world, people are not ready to invest more
in junk food.
Social factors
Social factors involves health consciousness, cultural norms, population growth rate,
expectations, health, age distribution, career attitudes and safety. Concern of health is rising all
over the world which is leading to avoid junk and involving healthy and organic food according
to the requirements of the customers, it can become a threat to McDonald's. McDonald's menu's
are different in different countries, according to the demand of local customers for serving their
local flavours to them. Due to rising of disposable income, McDonald's has the opportunity to
expand and make customer buy fast food rather than cooking in their homes.
Technological factors
Technological factors involves the automation, research and development which affects
the operations of the firm in market. McDonald's has introduced new self table scanners in the
seats to order, which reduces the customer effort and does not required to stand in counter.