Personal Analysis and Career Action Plan for Marketing Manager

mg410 cw2

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Personal analysis.........................................................................................................................3
Career action plan (SMART)......................................................................................................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................9
Appendix........................................................................................................................................10
CV.............................................................................................................................................10
LinkedIn....................................................................................................................................10
Job advertisement......................................................................................................................11

Introduction
Self-analysis refers to an ability in which an individual develops better potential to
perform a given or allotted task work. In the present report overview of my personal analysis,
career action plan, CV, LinkedIn profile and job advertisement is being presented. Moreover,
current report is reflection over researches performed in CW1 in which expertise over my
marketing skills is being highlighted. The following report consist of developing reflective report
over operational working of respective retail organisation in which furthermore several
deviations regarding effective operational working of the firm is also being highlighted (Gretter,
2018).
Main Body
Personal analysis
The term personal analysis refers to self-evaluation of personal skill sets as well as
abilities for performing a specified given task. An individual by taking into consideration
strengths and weaknesses being derived from personal analysis can develop better standards over
working for a specific task or goal. A person can convert strengths to potential opportunity and
through identification of weaknesses can lower the amount of damage which could be caused
due to upcoming threats. In my context, I use personal analysis which provides me with specified
strengths and weaknesses over performing an activity which relates to my personal interested
area of working i.e. Marketing. The given model provides me with great help in regards to
performing various actions or activities in the most effective manner as possible. For the purpose
being considerations for use of SWOT analysis is being taken into account. My SWOT analysis
is presented below based on current working situation (House, Spencer and Pfund, 2018);
Strengths Communication: One of my foremost
strength is of effective communication.
This skill forms my greatest strength as
it helps me in carrying respective task
allotted to me with my best efforts
through transmission of my thoughts
and ideas in an effective manner.
Weaknesses
 Team-work: I lack in operating a given
unit as a team. Due to this shortcoming
I am unable to perform an allotted team
task with most efficiency. This
sometimes lead to wastage of resources
and also can be potential cause of
dispute or conflicts in a given

 Decision-making: This respective
strength of mine forms basis of
providing with better growth
opportunity to me. As in this skill
decisions in regard with several
functional areas to perform a given task
is being made keeping in mind the best
possible direction of working
(Kremzer, 2021).
organisational firm.
 Time-Management: Sometimes when I
am given with a project which have
close deadline I am unable to meet the
desired deadline of the project. This
could be due to lack of time
management skill which limits my
strengths to provide me with future
opportunities.
Opportunities Digitalisation: With growing demand
of digital technologies in various
companies for accomplishment of
desired goals and objectives of the
corporate firm. Rise of digitalisation is
overseen as the trademark for providing
opportunity in current business world. Rise of innovative world: With rise in
innovative world I have a greater
opportunity as being creative in
performing various task allotted to me.
Threats
 Complexities: Due to high complexities
in given business market it results in
causing high threats to several
strategies or plan being adopted for
completion of a required task or goal.
With this I bear a fear in which loss of
efforts and wastage of resources can be
promoted contrasting to effect of
complexities in given working
environment.
 Competition: With presence of
competition in given business
environment creates a threat towards
failure to attain desired standard or
respective goal in the given
marketplace. This threat can further
lead to causing less efficiency for
performing respective task assigned
(Merzon, Galimullina and Ljubimova,
2019).