Personal and Managerial Effectiveness

Personal and Managerial Effectiveness

Introduction
 In modern era, it is necessary for every
individual to have better planning of career
opportunities so that goals can be
accomplished in an effective manner.
 The learning has focused on personal and
managerial effectiveness. In this respect, the
marketing is considered as a professional
field.

Career Planning Methodology
Career planning methodology is a form of ongoing
procedure that facilitates individual to manage the learning and
development factors. It helps in effective accomplishment of
career objectives. It also considered as a continuous procedure
that have concentration on various components such as interest,
values, skills and preferences.

Marketing
 Marketing is an action that helps in
communicating with customers along with the
motive to sell products or services to them.
 I have chosen marketing as a professional filed
because it has great opportunities in the current
market which also boosts my career
opportunities.

Career paths and competencies
 Advertising and Marketing manager
 Sales manager
 Product manager
 Market analyst
 Public relation manager

Challenges
 Effective allocation of budget
 Differentiation in advertisment
 Scarcity of resources
 Customer and product positioning

REFERENCES
• Cravens, D., 2008. Strategic marketing. McGraw-Hill Irwin.
• Deeter-Schmelz, D. R., 2008. What are the characteristics of an
effective sales manager? An exploratory study comparing
salesperson and sales manager perspectives. Journal of Personal
Selling & Sales Management. 28(1). pp. 7-20.
• Chen, Y., 2011. Professional competencies for marketing
managers. [PDF]. Available
through:<http://www.wiete.com.au/journals/WTE&TE/Pages/Vo
l.9,%20No.4%20%282011%29/02-01-Lin-Y-T.pdf>. [Accessed
on 6th October 2015].

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