Reasons to Perform Corporate Social Responsibility

This presentation discusses the reasons why companies need to perform corporate social responsibility (CSR) and the challenges they may face. It highlights how CSR can enhance brand power, boost employee morale, and lead to innovation. It also emphasizes the importance of increased brand awareness and a positive image in society. The presentation concludes by discussing the benefits of CSR for businesses, such as attracting customers, influencing employee behavior, and gaining a competitive advantage.

PERSONAL AND PROFESSIONAL
DEVELOPMENT 1

INTRODUCTION
 Corporate Social Responsibility is a management concept whereby companies integrate social and
environmental concerns in their business operations and interactions with their stakeholders. It is the
most important aspect which needs to be performed by organizations in order to enhance their
goodwill as well as reputation.
 CSR assist firm in enhancing their brand reputation and equity. It also helps them in enhancing
consumer loyalty. Present PPT will lay emphasis on reason why company needs to be perform
corporate social responsibility.
 It will also define the challenges that can be face by various organization sin performing this activity.

Reasons to perform Corporate social responsibility
 Enhance Brand power: Company who are engaged in maintain balance between social
and economic aspects increase their brand power. Like for example Vodafone is been
engaged in providing females with free education in rural areas.
 Boost employee morale: Organization who are been engaged in performing corporate
social responsibility also boosts employee morale. Like for example Vodafone is been
engaged in providing females with adequate resources so that they can become better
leader.

CONT..
 Innovation- In the context of CSR innovation proves to be of huge benefit to the company.
Company can innovate new products that are more efficient products that help the company in
gaining attention of marketers. For example the innovation of techniques that uses less water and
prevents the wastage of water can be used for gaining confidence and acceptance in the market.
 Increased brand awareness- Companies adopting the CSR practices gains the attention of society.
All the companies do not take step towards the welfare of society. Companies making social
responsibilities gain market recognition as people spread the news about the benefits or steps taken
by the company. Brand awareness creates the company to have more market confidence.
 Positive image in the society- Companies following CSR Practice have positive image in the
society. Society is becoming aware about the companies that are adopting the CSR practices. They
have the positive response from the society. Studies have shown that company having social and
environment responsibility are having more attention in the society. This helps the company to create
positive image in the society.

CONT..
 The concept of CSR has emerged in recent times which has enforced organisations to
become responsible towards society. Besides that, the increase in awareness in consumers
an stakeholders force business to work in ethical way.
 It has been analysed that in order to gain competitive advantage within the market business
required to follow effective CSR practices. This enables them to work as per framework
that is developed to contribute towards society.
 However, CSR practices allows companies to deal with business factors. In addition to it,
companies take responsibilities towards their stakeholders. Moreover, it allows them to
solve social, economic, environmental and other issues and concerns.

CONT..
 With help of CSR activities, it becomes easy for business to attract customers. They are able to create
a distinct image in the minds of customers. However, employees are highly involved and get engaged
with organisation to contribute towards society.
 Through this, firms are able to influence behaviour of staff and retain it for long term. There are
many companies who have applied an effective CSR models and practices.
 For example- Coca cola CSR program is to hire 5 million women till 2020. Hence, it not only benefit
society but also provide employment to women workers. Similarly, the Gates foundation started by
Microsoft helps poor people to improve their social life. The foundation helps at global level. Thus, it
has resulted in improving brand image of company and gaining competitive advantage.

Challenges which can be faced during performing CSR
 There are various challenges that can be faced by company while performing corporate
social responsibility. Like for example they do not have adequate resource to implement
charitable campaigns.
 Also they do not have knowledge related to performing CSR. They do not have proper
code of conduct which makes it difficult for company to implement it. There are also
chances that they do not have enough support form government.
 This can lead to making them inefficient in implementing corporate social responsibility.
They would not be able to gain competitive edge.

CONCLUSION
 From the PPT it has been analyzed that Corporate social responsibility has assisted
company in gaining competitive advantage. It has also helped firm in making effective
utilization of resources.
 By this they are also able to achieve their long term as well as short term goals and
objectives. CSR has also helped company in enhancing their brand reputation. This has
also helped them in retaining employees.
 They have also been able to gain competitive advantage because of it. This has also helped
them in building up their brand equity. They have also been able to increase their
profitability because of it.

REFERENCES
 Vlachos, P.A., Panagopoulos, N.G. and Morgeson, F.P., 2017. The effects of managerial
and employee attributions for corporate social responsibility initiatives. Journal of
Organizational Behavior, 38(7), pp.1111-1129.
 Mishra, S. and Modi, S.B., 2016. Corporate social responsibility and shareholder wealth:
The role of marketing capability. Journal of Marketing, 80(1), pp.26-46.
 Zeler, I. and Capriotti, P., 2019. Communicating corporate social responsibility issues on
Facebook’s corporate fanpages of Latin American companies.

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