Developing Personal Development Plan for Self-Auditing Self-Auditing Self-Auditing Self-Auditing Self-Auditing Self-Auditing Self-Auditing Self-Auditing Self-Auditing Self-Auditing Self-Auditing Self-

PERSONAL
DEVELOPMENT
PLAN

Table of Contents
INTRODUCTION...........................................................................................................................3
Self-auditing................................................................................................................................3
Reflection....................................................................................................................................5
Improvement...............................................................................................................................5
Professional Development plan...................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Books and journals...........................................................................................................................9

INTRODUCTION
The present study is based on the developing the personal development plan which
focuses in the strength and weakness of the person. In addition to this critical review of the own
skill will also be done in order to take corrective actions to improve the sills, attitudes and
competencies of the individual. The role which will be taken for the study is the marketing
manager.
Marketing manager is selected as the specific role. It skill, competencies, attitudes and
knowledge will be discussed in the personal development plan, the measures which are need to
take for improving the performance of the marketing manager(Croft and Wood, 2015).
Marketing manager is the person of the company who mainly deals with all the responsibilities
of the personnel, individual training and development programs related to the marketing
department of the company. The function of the marketing management includes handling of the
work of the employee’s starts with pricing of the goods to its distribution to the customers for
long run achievement of the organizational goal. Marketing mangers generally manages all the
activities like planning, organizing, staffing, directing and controlling all the marketing resources
and functions of the company. They basically act as link and mediator between the customers
and company for the management and distribution of the activities.
Self-auditing
This refers to the auditing of the personal skill so that I can manage all the activities and
functions of the organization effectively and efficiently. For self-auditing I need to understand
my knowledge level, my skills, capabilities and attitudes towards the different situation which
are to faced in the organization (Bates, Phalen and Moran, 2016) Some basic elements which are
need and required to evaluate and analyses effectively for better improvement and personal
enhancement.
Knowledge: I have different degree levels which are eligible for the role of the Marketing
manager that is Bachelor degree, master degree in commerce and administration. Master’s in
Marketing and business administration in which I have learned to manage the situation and
marketing related activities of the organization effectively and effective ways of communicating