Personal and Professional Development in Marketing

This presentation discusses the importance of personal and professional development in the field of marketing, identifying competencies and qualities, career planning, and overcoming challenges. It emphasizes the significance of communication skills and building relationships in marketing. The presentation also highlights the challenges faced in the field and suggests ways to overcome them.

Personal and
Professional
Development

Cover Page
Suitable title
Usually a few words or a short sentence
Student ID

Introduction
• Personal development refers to different
activities which allow a person to develop
capability, potential in a person and improve
quality of life, facilitate employment with
realisation of dreams and aspiration (Allen-
Johnson, 2017).

Professional field of interest
• Professional field refers to an occupation which require both license or registration and
completion of degree for purpose of eligibility of employment in a specific occupation
(Çelen, and Seferoglu, 2020).
• There are different types of professional field including marketing, information
technology, human resource, accounting, project management, international business,
finance and many more.

Identify your
competencies/quali
ties
I chose marketing as my professional
development field as it require
different skills and knowledge which
is posses by me.
I am confidence person and also able
to share information, knowledge
thought, feeling to one person to
another person.

Discuss and Analyse your career planning
Strength
• I have strong communication skills which allow me to communicate with people and
also allow me to share about products and service to different people (Jamil, Linder and
Stegelin, 2018).
Weakness
• I have poor time management skills which create work pressure on me. Work pressure
create stress on me and does not allow me to complete a work in effective manner.

Discuss and Analyse your career
planning
Opportunity
• It provide me opportunity to build career in marketing as in field of marketing, people
needs to communicate with other people.
Threat
• Lack of time management skill create problems for me as it does not allow me to complete
work on time. It create bad impression in minds of others and they will not be trust me.

Discuss and Analyse
your career planning
• Career path refers to series of jobs which is important
for progress of a person towards attainment of
objectives and jobs (Kumaria, Bhola and Orlinsky,
2018).
• In order to build career path, a person needs to follow a
straight line which allow them to get success.

Discuss and Analyse your
career planning
What are your career goals?
• Short term goals: From above mentioned discussion, it can be analysed
that communication skills are important skills which helps a person to
build their career in field of marketing (Kuo, Lee and Morris, 2019).
• Long term goals: Building relationship is another important skill which
helps a person to connect with them and build network with them.

Discuss and Analyse
your career planning
•In order to develop career in field of
marketing, a person needs to take small
steps.
•For this, it is important for them to gain
work experience which can be done through
internship or finding a job opportunity.

Identify Possible challenges and discuss how
you can overcome them with your strengths
Challenges
Work stress
Decision Making
Overcome
challenges
Time management
Cost benefit analysation

Conclusion
• From above mentioned project report, it can be concluded that personal and professional
development is important in life of a person as it develop different skills, knowledge in a
person.
• It helps them for attainment of their personal as well as professional development.

References
• Allen-Johnson, A., 2017. Framework for 21st
century school nursing practice: Framing
professional development. NASN School
Nurse, 32(3), pp.159-161.
• Çelen, F.K. and Seferoglu, S.S., 2020. Features
of Effective Professional Development Practices
for Teachers as ICT Users. In Enriching teaching
and learning environments with contemporary
technologies (pp. 18-38). IGI Global