Personality and Demographic Theories on Consumer Behavior

PERSONALITY AND DEMOGRAPHIC THEORIES ON CONSUMER BEHAVIOR: 1
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Personality And Demographic Theories On Consumer Behavior: 2
Executive summary
This report will show how different personality traits influence buying behavior among different. The
report will also show how demographic theory influences the purchasing power of different people
based on age, lifestyle, and ethnicity. In this study, I am going to use the answers from the questionnaire
that was given to four respondent. This questionnaire will help in analyzing consumer behavior in the
market basing my discussion on personality and demographic theories.

Personality And Demographic Theories On Consumer Behavior: 3
Table of Contents
Executive summary2
1.0Introduction4.......................................................................................................................................................4
2.0 Personality theory4............................................................................................................................................4
2.1 Why ranking is different4..................................................................................................................................4
2.2 Why choice is different4....................................................................................................................................4
3.0 Analysis of the chosen respondent using demographic theories5..............................................................5
3.1 Why ranking is different.5.................................................................................................................................5
3.2 The choice of the motor vehicle.5....................................................................................................................5
4.0 Recommendation6..............................................................................................................................................6
4.1 Characteristic of the luckiest customer6..........................................................................................................6
4.2 Learning and memory theories6.......................................................................................................................6
5.0 Conclusion6..........................................................................................................................................................7
Reference7.................................................................................................................................................................8