Personalized Learning: A Comprehensive Guide to Business Management and Strategy

This guide on personalized learning covers various topics related to business management and strategy, including organizational structure, marketing strategy, globalization, HR management, and more. Each week focuses on a different aspect of business, providing clear understanding and practical skills to develop your career. The guide includes references to relevant books and journals for further reading.

Personalized Learning
TABLE OF CONTENT
WEEK 1...........................................................................................................................................2
WEEK 2...........................................................................................................................................3
WEEK 3...........................................................................................................................................3
WEEK 4...........................................................................................................................................4
WEEK 5...........................................................................................................................................5
WEEK 6...........................................................................................................................................5
WEEK 7...........................................................................................................................................6
REFERENCES................................................................................................................................9
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WEEK 1
In this week, we have discussed business management and types of business organization,
this week helped me to develop academic and business management skills. Through this
week, I have learned different organizational structure for example hierarchical
organizational structure, functional, horizontal, divisional and matrix based organizational
structure. This week provide clear understanding about different marketing strategy used
by a company, marketing strategy means those promotional activities of company which
allow them to reach right audience at right time (Akhmetshi and et.al., 2017). Marketing
strategy are being developed to increase sales of the product by promotion through certain
marketing channels such as social media or print media. In this week, I have sharpened my
management skills by understanding roles and activities of business organization in main
functional area. different type of functional area may include planning, organizing,
directing and control activities of business on daily basis. I have clear understanding on
main function of business which become fuel in growth of the company, it is very clear
that without business management skills, a person or manager can not manage their
business. Later in this week, I have learned relationship between an organization and its
business environment, business environment may include internal and external factors
affect company.
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WEEK 2
In this week, we have discussed planning and strategy and its importance in the business
organization, this week provide clear understanding of business planning process and
strategy development process. Through this week, I have sharpened my business
management skills and developed various other skills. This week discuss importance of
planning process at every level of the business, planning means forecasting future event or
future strategy of business which allow them to achieve organizational goals and objectives
(Allen, Kraakman and Khanna, 2021). This week have also discussed business strategy
development process which allow company to develop certain business strategy, through
analysing this week, I have very sure that every business have their own strategy which
allow them to achieve expected outcome. Later this week have discussed taylorism and its
importance in business organization, Taylorism means management system used by many
business to increase their efficiency. This management system allows company to break
down planning into different stage which provide clear vision on every step required in
management. Through understanding taylorism, I have developed operational management
skills with leadership sense, skills and ability, further this week helped me to developed
skills in managing every stage of business organization. This week have discussed every
essential things required in business.
WEEK 3
In this week, we have discussed business environment and its importance and impact on
different level of the company, this week allowed me to develop research and analysing
skills and with that I have sharpened my presentation skills as well. This week provide
clear understanding of business environment, this environment affect business and its
operational process in different ways (Tarigan and Siagian, 2021). Every business
organization have both internal and external environment, internal environment may
include, strength and weakness of company, policy and procedure, staff and other
stakeholders of the company, these internal factor affected business internal. Whereas
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external factor may include external factors such as political factor, economical factor,
social factor, technological factor, legal factor and environmental factor. Every business
organization need to careful in business environment while dealing because these factor
impact powerful on every level of company. Later this week have discussed competitive
environment and its impact on strategy of every company, competition and its movement
can be analyse through understanding rivalry, power of customer, power of supplier,
substitution and new entry. Through this week, I have developed researching and analysing
skills through analysing SWOT, PESTLE and Porter five forces, I have cleared by
understanding on business environment and its impact.
WEEK 4
In this week, we have discussed marketing strategy and its importance in business
organization, this week have provided clear understanding on different type of marketing
strategy and its impact on sales of the company. Through this week, I have developed
marketing skills, this week helped me to analyse marketing process in business
organization (Mothersbaugh and et.al., 2020). Marketing means promotion of product or
service of company, this is process of reaching target audience with right marketing
strategy. Marketing is one of the most challenging task of every business organization
because this required proper planning and strategy to win customer in the market, every
company want to reach their target audience which means they want to sell their product
through marketing process, marketing can be done in two ways, first online marketing
which allow company to reach target audience through online platform such as Google and
Youtube, business also can use social media platform like Facebook and Instagram. In
today’s digital world, every customer use social media and stay active in latest feeds and
news, many people prefer online shopping to avoid any affords. Through this week, I have
developed marketing skills, this skills helped me to analyse different marketing strategy
and allowed me to develop certain other skills as well.
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WEEK 5
In this week, we have discussed globalization and its impact on firm’s performance in local
market, this week provide effective understanding of globalization. When business
organization plan to expand their business across different border they look for different
globalization process, it is very clear that globalization process is not easy because it
required high risk of failure and can impact company in their local marker as well (Beck,
2018). Many multi national business organization use various tools and technique of
globalization to effective completed this process, these tools are; Ansoff Matrix, this tools
is one of the most powerful tool which allow company to enter new market with effective
strategy. Many company also use porter generic strategy to expand their business
organization in international market, this tools allow company to chose one strategic option
for example; cost leadership strategy allow company to reduce price of their product and
service, this way company can attract customer with lower cost. Whereas differentiation
strategy of porter five force allow company to make their product different from its
competitors, this globalization strategy only can be possible if company have ability to
provide innovation at every product and service they develop. Through this week, I have
sharpened my marketing skills with business management skills, through analysing Ansoff
Matrix and porter generic strategy, I have developed effective management skills .
WEEK 6
In this week, we have discussed different types of business organization and organizational
structure which allow company to become more stable in highly competitive market. This
week helped me to developed formative assessment skills and allowed me to understand
my knowledge on business organization. This week provide understanding on different
type of business organization such as sole trader, partnership, limited liability partnership
and limited company. Sole trader means single person responsible for multiple business
activities, this type of business organization is very common (Zhang, Basham and Yang,
2020). Whereas partnership is another common type of business organization in which two
or more person collectively work together and share profit accordingly. Later this week
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provide clear understanding of organizational structure these are; hierarchy structure, flat
and matrix organizational structure. Through this week, I have developed presentation
skills and business management skills which allow me to understand how to run an
business. This week later discussed main function of business which include HR, finance,
marketing and production and delivery, these main function are heart of every business
organization which means without them a business can not process further. Through this
week, I have developed presentation skills and business management skills, apart from
these skills, I have understand how to run a successful business and analysed key area of
business.
WEEK 7
In this week, we have discussed human resource management and its importance in
business organization, this week provide clear understanding on human resource
management process and its impact on performance of firm. Through this week, I have
developed leadership skills because leadership skills allow company to manage and handle
human and their productivity in the workplace. Human resource management is heart of
every business organization as this allow company to handle and manage people and their
productivity in the workplace, this department of company have certain responsibility and
duties to manage people of business (Storey, 2016). Human resource management is one of
the most challenging task for every business organization because this allow company to
become more stable from inside. HRM have certain best practice which allow them to
effectively manage people, these best practice are; talent hiring and talent management,
financial rewards and benefit, right recruitment process, hiring diverse culture to maintain
high level of effectiveness in the workplace. Human resource department of every business
organization actively take participation in decision making process allowing company to
meet outcome of effective human resource management. Through this week, I have
developed human resource management skills and leadership skill to manage and handle
people and their productivity, I have clear understanding in every aspect of human resource
process in the business organization.
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REFERENCES
Books and journals
Akhmetshi and et.al., 2017. Analysis of innovation activity of enterprises in modern business
environment. J. Advanced Res. L. & Econ., 8, p.2311.
Allen, W.T., Kraakman, R. and Khanna, V.S., 2021. Commentaries and cases on the law of
business organization. Wolters Kluwer.
Beck, U., 2018. What is globalization?. John Wiley & Sons.
Mothersbaugh and et.al., 2020. Consumer behavior: Building marketing strategy. McGraw-Hill
Education.
Storey, J., 2016. Human resource management. Edward Elgar Publishing Limited.
Tarigan, Z.J.H. and Siagian, H., 2021. The effects of strategic planning, purchasing strategy and
strategic partnership on operational performance (Doctoral dissertation, Petra Christian
University).
Zhang, L., Basham, J.D. and Yang, S., 2020. Understanding the implementation of personalized
learning: A research synthesis. Educational Research Review, p.100339.
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