PEST Analysis for New Taxi Service Business in Global Environment

Running head: PEST ANALYSIS
Pest Analysis
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PEST ANALYSIS
New Business
Lately, the cab service business is a huge success in the market due to excellent
service quality of their cab services. In most of the cases, it is reported that, the car services
are based on the mobile application and from their mobile the users can book the taxi from
anywhere (Wirtz & Tang, 2016). In this new business, the company will focus specifically on
the taxi services around the airport area of US. In US, there are various taxi services in the
country; however there is no airport based taxi services in the country. So, this new business
will primarily focus to provide services to the travellers who are travelling to US or going
outside from US. So, this new business will help the travellers commute in more precise way.
Unlike the other taxi services present in the country, this new company will also provide
phone based services, that is the users can book their taxi by calling the company from their
mobile phone and the company will track the location of the travellers or the users by
tracking the GPS location. Not only that, the service will be also available for the customers
through the mobile phone application of the company .
Business in Global Environment
In order to develop this business in others countries of this world, the company should
first identify and explore the markets of the target country so that they can generate revenue
from the market of that country(Devarakonda et al., 2013). As a part of this, the new
company will perform a PEST analysis so that, the external environment of that particular
country can be understood and as per the PEST analysis the company can fix their business
strategy as well (Sammut‐Bonnici, & Galea, 2015). Not only this, in new country, the new
company should also use the attractive promotional strategy so that more number of people
can know about the new service of the company. As a part of this, the company may provide
discounts to the customers and it will attract more people to use the new service. Along with