PEST Analysis of Hollister Assignment

PEST Analysis of Hollister

Table of Contents
INTRODUCTION...........................................................................................................................1
PEST Analysis of Hollister..............................................................................................................1
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
This reports shows about PEST analysis in which it defines all the external macro
environment that effect organization. It describes a framework that how external factors
influence Hollister in positive and negative ways. These factors are beyond the control of
Hollister. Hollister is a life style brand company it was established in 2007 at Easton Town
Centre in Columbus. This is a clothing company, it designed to attract consumers aged 14-18, at
a lower price than the other brands. It wants to expand its business in India which is the 7 largest
country by area which have more than 1.2 billion people. In the following study PEST analysis
for Hollister will be done that how these macro external factors can influence this organization.
PEST Analysis of Hollister
Political Factors: Political factors play a significant role in determining the factors that
impact on Hollister. Political stability influences to Hollister because it set a structure of rules in
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Illustration 1: PEST Analysis
Source: PEST Analysis, 2016