PESTEL Analysis and Porter’s Five Analysis of Coca Cola

Running head: PESTEL ANALYSIS AND PORTER’S FIVE ANALYSIS OF COCA COLA
Introduction to Management Assignment
Submitted by: Seng Yun Jia Erin
Student ID: CT0325436
Class: PTDip1901_MM24

1PESTEL ANALYSIS AND PORTER’S FIVE ANALYSIS OF COCA COLA
Executive Summary
The primary purpose of this report is to elaborate on the company Coca Cola and its business
nature. The report throws light on the external environment of the company by focussing on the
political, social and the economic factors. The report also talks about the PORTER’s five forces
analysis of the company and the strategic recommendations that can improve the position of the
company in the world market. The report states how the company can acquire the bottling
partners that can help in strengthening position of the company.

2PESTEL ANALYSIS AND PORTER’S FIVE ANALYSIS OF COCA COLA
Table of Contents
Company's description, business nature..........................................................................................2
PESTEL analysis of the company...................................................................................................2
Porter's Five Forces analysis............................................................................................................4
Four strategic recommendations......................................................................................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

3PESTEL ANALYSIS AND PORTER’S FIVE ANALYSIS OF COCA COLA
Company's description, business nature
Coca Cola Company is one of the largest manufacturing and the largest distributor in the
non-alcoholic beverage markets. The business deals with the non-alcoholic beverages that
consist of the carbonated soft drinks and various noncarbonated beverages. The company
believes that their business depends upon the company’s ability to connect with the consumers
and also depends upon the capacity of their people, their bottling partners and finding new ways
for reaching the thirsty brands to the people everywhere (Abdullah et al. 2017). The company is
based on the following strategic priorities, those includes the growth of the accelerated
carbonated soft-drink, to expand their family in a selective manner for driving the profitable
growth, developing the system profitability and the capacity of the company with the bottling
partners. Serving customers with the creativity and the consistency for generating growth across
the business market. Directing investments with the highest-potential areas across the business
market, driving the employee’s efficiency and cost-effectiveness everywhere in the business
market. The strategic business units of the company are located in North America, Africa, Asia,
Europe, Eurasia, and the Middle East, Latin America. The company sells the concentrates and
the syrups for the bottled and the canned beverages to the authorized and the canning operators.
The concentrates and the syrups for the soft drink products and the flavored non-carbonated
beverages are also acquired by the company in addition to these. The company also sell the
concentrates for the purified water for making the products like Dasani for the authorized
bottling operations (Reddy 2018).