Importance of PESTEL Analysis in Context of Softcat PLC

PESTEL Analysis

INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Task 1.....................................................................................................................................2
Structure and governance of Softcat PLC.........................................................................2
Task 2.....................................................................................................................................4
Importance of PESTEL analysis in context of Softcat PLC..............................................4
Task 3.....................................................................................................................................6
PESTEL Analysis of Softcat PLC.....................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Organisations are always dependent on their external environmental behaviour. The
environment is the basis of all wealth that a firm needs to generate value to it’s business.
Moreover, it is a place where the consumers are ready to pay for the firm’s products or services.
Therefore, it is important for an organisation to stabilize it’s trend and adapt it’s tactic to the
external environment. This is done through a tool called PESTLE analysis. PESTLE analysis
stands for political, economical, social, technological, legal and environmental factors. The main
target of it is to recognize growth and developments associated with these six factors that signify
current or future opportunities and threats to the firm (PEST Analysis Ultimate Guide:
Definition, Template, Examples, 2020). The following discussions are based on the importance
of PESTLE analysis and deep study of it’s factors in context of a firm Softcat PLC.
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MAIN BODY
Task 1
Structure and governance of Softcat PLC
 Overview: Softcat is one of the leading international IT firm founded in 1993 in UK. It
mainly deals with the information technology services and infrastructure. It’s offices are
located in Bristol, Manchester, London, Marlow, Leeds, Southampton, Birmingham,
Glasgow and Dublin. It has it’s name in a London Stock exchange and constituent of the
FTSE as index of 250 (Pan, Chen and Zhan, 2019). History: From the duration of 1993 to 2015, Softcat was considered as private limited
company. Initially it’s business name was software catalogue. From the duration of 2015
to present it is considered as public limited company and it was operating as offerings to
public. It was founded in Wardswift, later it was shifted to high Wycombe, and then
moved to Marlowin in 2006. In 2016 It again shifted to Glasgow, in 2018 it has expanded
in Dublin, and then finally to Birmingham. It was founded by Peter Kelly, in 2005,
Martin Hellawell became managing director and then he became CEO and chairmen of
the company. Later in 2018, he was replaced by Graeme Watt as a CEO of a firm.
 Board of directors: They are the people who direct and organize the company and make
the necessary decisions for the company. They are the most senior authority who have the
powers to control the whole organization means they are the top level management of the
company. Softcat consist various posts in board of directors like chairman, executive
director and chief executive, chief financial officer and non-executive director. Where
Martin Hellawell is the chairman, he joined in 2006 and in 2018 he became the chairman.
Graeme Watt is the executive director and chief executive and joined in 2018. Graham
Charlton is the executive director and chief financial officer and joined in 2015. Vin
Murria OBE is the independent non-executive director and joined in 2015. Karen Slatford
is the senior independent non executive director and joined in 2019. Robyn Perris is the
independent non executive director and joined in 2019 (Christodoulou and Cullinane,
2019).
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