This report provides a PESTLE analysis of Aston Martin Car, examining the political, economic, social, technological, legal, and environmental factors that impact the company's performance.
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Pestle Analysis
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Contents INTRODUCTION:..........................................................................................................................1 MAIN BODY:.................................................................................................................................1 CONCLUSION................................................................................................................................3 REFERENCES................................................................................................................................4
INTRODUCTION PESTEL analysis is described as a framework that is adopted to assess and control macro environmental element that impose positive influence on performance of company. Therefore, in this report the Aston Martin car is taken as an organisation. It is determined as an international car company which is located in UK (Nurmi and Niemelä, 2018). MAIN BODY PESTEL analysis of Aston Martin Car The organisations adopt PESTEL which is going to be mentioned below: Politicalfactoritisdeterminedasaninvolvementofgovernmentonactivityof organisation that involves tax policy, trade policy and so on. Political stability it has been analysed that political condition of UK is stable than it provide opportunity for individual person of society. In addition to this, Aston Martin car follow laws as well as registration that help in executing different activities in a systematic manner. On the other hand, due to situation of pandemic,therearedifferentkindsofuncertaintywhichimposesnegativeimpacton performance of organisation. Economic factorit included different factors which impose direct impact on financial performance of country. This element includes exchange rate, inflation rate as well as growth rate and many more. The management team of Aston Martin car focuses on increasing their involvement towards satisfying the demand of customer that imposes positive impact on organisation. On the other hand, due to decrease disposable income, the business organisation focuses on advertisement of brand rather than luxurious item and also after Brexit, the rate of inflation is decline then it decreases purchasing power of its user that results in decreasing sales of organisation. Social factorit signifies the factor like demographic, age distribution, cultural norms and many more. The chosen organisation provides luxurious car to its user as per their choice that help in influencing positive impact on the organisation. On the other hand, due to frequently change in needs and wants of customer it is not easy for company to provide them goods according to their choice that imposes negative impact on the company. Technological factorit is significant for organisation to adopt innovative technology for attracting large number of user and retain them for a longer period of time. Therefore, the Aston 1
Martin car uses innovative technology in order to provide branded and luxurious car to its user. In addition to this, due to implementing advanced technology it increases the cost for a company that decreases profit in future period of time. Legal factors include like employment law, Consumer Protection law and many more. Therefore, the organisation focuses on follow all laws and regulations that help in achieving competitive advantage over rivalries at marketplace. On the other hand, the organisation pays minimum salary of wages to its subordinate mentioned by government of UK that affects the brand image and reputation of company (O'Meara, 2016). Environmental factorthere are various factors such as a climate, weather condition and many more. The chosen organisation focuses on decline in adopting carbon footprint for save environment. On other hand, there is uncertainty in relation to climate and weather conditions that imposes negative impact on the organisation. CONCLUSION On given report, it is assess that PESTEL analysis is described as a framework that is adopted to assess and control macro environmental element that impose positive influence on performance of company. 2
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