PESTEL Analysis of TSB Bank PLC

Running head: BUSINESS ENVIRONMENT 0
Business Environment
TSB Bank PLC

BUSINESS ENVIRONMENT 1
Executive Summary
The aim of this report is to analyse the importance of PESTEL analysis which is a strategic
planning tool that assists marketers in analysing the external environment of an organisation.
The report analysed the history and organisational structure of TSB Bank PLC and examined
the relationship between Board of Director and employees, shareholders, and other members
of public who are affected by the actions of the firm. The report evaluated the purpose of
conducting PESTEL analysis for a business organisation which provided that it assist in
analysing the external factors that influence a firm’s business. The report conducted PESTEL
analysis of TSB Bank PLC and discussed various political, environmental, technological,
economic, political and social factors that positively or negatively affect its business.

BUSINESS ENVIRONMENT 2
Table of Contents
Introduction................................................................................................................................3
TSB Bank PLC...........................................................................................................................4
History....................................................................................................................................4
Organisational Structure.........................................................................................................4
How is the firm governed?.....................................................................................................5
Purpose of PESTEL Analysis....................................................................................................7
PESTEL of TSB Bank PLC.......................................................................................................8
Conclusion................................................................................................................................11
References................................................................................................................................12

BUSINESS ENVIRONMENT 3
Introduction
A PESTEL analysis is defined as a tool which is used by marketers in order to monitor and
evaluate macro-environment factors that influence a firm’s business. It is an analytical tool
which is used for strategic business planning by understanding different external factors that
influences a company’s business. PESTEL is an acronym for political, economic, social,
technological, environmental and legal environment that influence a firm’s business. This
report will analyse the corporate governance structure and management of TSB Bank PLC
and evaluate how it is governed. TSB Bank PLC was founded in 1985 as Trustee Savings
Bank PLC, and it is a subsidiary of Sabadell Group. The firm is a retailing and commercial
bank situated in the United Kingdom, and it operates a network of 550 branches across
different places of Scotland, Wales and England (TSB, 2018). This report will identify the
purpose of conducting PESTEL analysis for a business organisation. Further, the report will
examine the general external environmental forces of TSB Bank PLC by conducting PESTEL
analysis of the firm.