Importance of PESTLE Analysis for Lloyds Bank

Report for business
environment

EXECUTIVE SUMMARY
Business environment is the collection of both internal and external factors that impacts the
operational activities of company. These factors impact the functioning in both direct and
indirect manner. Assignment it is in the terms of Lloyds Bank PLC which is the British bank and
offer Financial Services and founded in 1765 in Birmingham. This report is going to reflect the
suitable structure of company and how it is governed. Moreover it also considered the
importance of PESTLE analysis by describing many factors such as strategic planning Research
report and so on. Along with this pestle analysis is also conducted to analyse the positive and
negative impact of environment.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
Examine how your chosen company is governed and structured....................................................2
Overview of chosen company including its history and organisational culture. How the
company managed nationally and internationally.......................................................................2
History of Lloyds Bank...............................................................................................................2
Discussion of how the company is governed. When it is operating at international level and
scope of working by conducting effective operations.................................................................3
TASK 2............................................................................................................................................4
Importance of PESTLE analysis and why it is important for business to carry it.......................4
TASK 3............................................................................................................................................5
PESTLE framework to determine the external environment..........................................................5
Make a list of PESTLE factors which impacts the environment of Lloyds Bank.......................5
Influence of different external environmental factors on operations of Lloyds Bank.................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business environment is the group of two significant factors like micro and macro which
influences the operational activities of company. Micro factors consider organisational culture
success strategy employees and so on meanwhile macro factors considered customers political
factors suppliers investors and many more (Hamilton and Webster, 2018). Therefore every type
of business organisation must aware regarding the changes that takes place in the business
environment because it is useful for them in attaining success and growth. In relation with this
need to conduct suitable research in order to analyse the market conditions which is useful in
eliminating risk factor. This report is in the context of Lloyds Bank which is a British retail and
commercial bank and has branches across England and Wales. In traditional time this bank was
considered as the top 4 banks and was founded in Birmingham in 1765. This report is going to
cover the analysis of company and its governed structure, importance of PESTLE analysis for
the company and how it is useful for an organisation.
TASK 1
Examine how your chosen company is governed and structured
Overview of chosen company including its history and organisational culture. How the company
managed nationally and internationally
Lloyd Bank PLC is the British commercial bank with branches across England and Wales
and was founded in Birmingham in 1765. Company expanded its business during the 19th and
20th century and to convert the number of small banks. In 1995 Lloyd Bank merged with the
Trustee savings bank and treated as the Lloyds TSB Bank PLC from 1999 to 2013. It is the
largest retail bank in Britain and has an extensive number of branches and ATM in England and
Wales in order to serve their customers. The organisational structure of Lloyds Bank PLC is
hierarchical as all the directors who are at top level and remaining workers are on the lower
level. This company has presence at international level as well and because of this they have
wide scope of working.
History of Lloyds Bank
Lloyd bank is set up by three partners named John Taylor who was button maker, Quaker
an iron producer and Sampson Lloyd in 1765. For this their first branch office opened in oldbury
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