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Pestle Analysis of Accor Hotel

   

Added on  2020-10-04

9 Pages2637 Words168 Views
Extended BusinessProject

Table of ContentsINTRODUCTION...........................................................................................................................1Background of the company............................................................................................................1PESTLE Analysis............................................................................................................................1Analyse the market competitiveness (Value chain Analysis)..........................................................3Marketing Analysis ( Mix 7P's).......................................................................................................3Brand Value................................................................................................................................4Human Resource Management .......................................................................................................5Objective.....................................................................................................................................5Function.......................................................................................................................................5Corporate and regulatory affairs ................................................................................................5HR Strategy.................................................................................................................................5Recommendation for next 2-5 years ...............................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONBusiness project is a type of project which can categorise by purpose and content.Business projects are deliberated to obtain defined business objectives and are straighten with acompany's business strategy (Cho and Brown, 2013). This mean it has defined end date whichcan not repeatable and ongoing tasks. Extend of business project in competitive market providecompetitive advantage and help to know position of a company to get sustainability. Tounderstand the project selected company, Accor hotels, which is a French multinationalhospitality company. Accor hotels has a broad portfolio of 26 marques covering differentportion of the hotel market. The presented report going to present current position of the hotel inthe different functional areas such as HR, accounting and finance, Operation and marketing. Background of the companyAccor hotel group is the largest hotel group in the world outside of the united states. Thehotel is essential part of the CAC 40 index on the Paris Bourse. It is a French multi-nationalcompany that owns, manages and franchises hotels, resorts and vacation properties. Theheadquarter of the hotel group in Paris, Issy les Moulineaux, Evry and Courcouronnes. Thebranches of the hotel across the world about to 100 countries with more than 4200 hotels and250000 employees worldwide. After the analysis it is getting that the capacity of the total isapproximately 570,00,00 rooms with about 25% in France. PESTLE AnalysisThe PESTLE analysis is a external analysis which can provide all detailed informationregarding to company in particular areas. It can help to company to understand externalenvironment and how can deal with it and prepare effective strategies and policies. The PESTLEfactors that affect the functioning of Accor hotel which are - Factors Impact Political In globalised environment Accor hotel is the largest part of thehospitality industry in Europe. In the present they are manage andcontrol about to 140 countries which can based in Cedex, France (Tooand Weaver, 2014). The changes in political regulation that areaffected to Accor hotel conditions. In the context of hotel industry,Accor French company still can not handle any type of threat due to1

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