PESTLE Analysis of Amazon: Impact of Macro Environment on Business Decisions

BUSINESS AND
BUSINESS
ENVIRONMENT

TABLE OF CONTENT
 INTRODUCTION
 BACKGROUND OF THE
ORGANISATION
 IMPACTS OF MACRO
ENVIRONMENT ON
ORGANISATION
 STRENGTHS AND WEAKNESS OF
ORGANISATION
 INTERRELATION WITH
EXTERNAL MACRO FACTORS

INTRODUCTION
The report covers the significance of macro
environmental factors responsible for
supporting the business. An analysis to the
organizational factors within the
organization is critically evaluated in the
study. The Amazon is the potential
organization for which SWOT and PESTLE
analysis is performed in order to gain the
knowledge of interrelation of these factors
on decision-making.

BACKGROUND
Amazon.com is the public organization. It is
one of the largest internet retailer brand
which is measured by its revenue and
market capitalization. The organization
provides a range of products and services
all over the world.
The Amazon surpassed other retail
organization by offering certain-low end
products through in-house brand and
approaching to the most valuable retail in
terms of market capitalization.