(Solved) PESTLE Analysis of GAP

Added on - 21 Feb 2021

  • 9

    Pages

  • 2737

    Words

  • 10

    Views

  • 0

    Downloads

Trusted by +2 million users,
assist thousands of students everyday
Showing pages 1 to 3 of 9 pages
Individual report GAP
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Company Overview.........................................................................................................................1Competitive advantage.....................................................................................................................1PESTLE Analysis.......................................................................................................................1Porter's Five Force Analysis.......................................................................................................2Marketing Mix............................................................................................................................3Recommendations............................................................................................................................5REFERENCES................................................................................................................................7
INTRODUCTIONBusiness is the set of activity, people work together to earn profit they transfer the rawmaterials into finished goods and sale product in order to increase profits and generate revenue.Organization and entrepreneur do business in order to make innovative and new product thathelps entrepreneur to implement their new ideas into business and launch the new product in newmarket.In a business, people work to make and sell products or services. A business can earn aprofit for the products and services itoffers (Qian and Pan, 2019).The present report is based on business of GAP. It is anAmerican worldwide clothingand accessories retailer. Thus, it is the world largest clothing firm serves their service in all overthe world.The famous clothing of GAP is best known for itsApparel, Accessories, Personal careproducts.The report will cover the company overview, different analytical tool to identify thecompetitive advantage. Lastly, report will describe some recommendation that how to improvethe firm profitability.Company OverviewGAP is an American clothing and accessories retailer company that was founded byDonald Fisher in 1969. Its headquarter is located at San Francisco, California. It is operating insix divisions such as banana republic, Old navy, Intermix, Hill city and Athleta. The Largestretailer of clothes and accessories and stood 3rdat international level. It is having approximately135000 employees and operating its business in 3727 stores worldwide. Whole family isinvolved in the company. It is having more customer attraction that helps in easy growth andbrings more opportunities for the future. In beginning when it is started more consumers areattracted towards it. It provides quality product to its consumers that help in satisfying its needsand demands.Competitive advantageThere are different tools that are used in achieving competitive advantage are as follows:PESTLE AnalysisThis includes different factors such as political, economic, social, technological,environmental and legal factors (Racz and et. al., 2018). All these component affect businessoperations and may lead to decrease growth in the market.Political Factors1
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document