Journal of Engineering and Technology Management

PESTLE ANALYSIS OF
PHARMACEUTICAL INDUSTRY IN
AUSTRALIA

INTRODUCTION
 The market of the
pharmaceutical
industry is one of
biggest markets in
the world and it has
its own condition.
 The issue of those
factors can greatly
influence the industry
in a great manner
(Fabri et al. 2017).

CONTINUED...
 In some recent times, it
is reported that the
competitive nature of
marketplace in Australia
has also affected the
pharmaceutical industry.
 The flourishing of the
pharmaceutical industry
has affected the health
care industry in the
country (Vitry, A. and
Roughead 2014).

CONDITION OF THE INDUSTRY IN RECENT TIME
 The issue of competition on
the market of the
pharmaceutical industry has
enhanced greatly.
 The companies that have
largest stocks in the market
of Australian
pharmaceutical industry are
Pfizer Australia Holdings Pty
Limited, Aspen Asia Pacific
Pty Ltd, GlaxoSmithKline
Holdings Pty Ltd and
AstraZeneca Holdings Pty
Ltd (Grundy, et. al, 2016).