Waitrose Business Analysis

This assignment provides a detailed analysis of the Waitrose business model. It explores Waitrose's revenue generation primarily through packaged drinking water sales, analyzes their cost structures emphasizing workforce development and capital formation, and examines their dual-channel distribution strategy utilizing both brand houses in malls and multispecialty shopping malls. The analysis also highlights Waitrose's commitment to customer satisfaction.

PERSONAL PRACTICAL PERFORMANCE
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Table of contents
Assignment 1...................................................................................................................................3
Introduction......................................................................................................................................3
Background of Waitrose..................................................................................................................3
McKinsey’s 7S Framework.............................................................................................................4
Value Chain Analysis of Waitrose..................................................................................................4
PESTLE Analysis of Waitrose........................................................................................................6
Porter’s Five Forces Analysis of Waitrose......................................................................................8
SWOT Analysis of Waitrose...........................................................................................................9
Outcomes of SWOT Analysis.........................................................................................................9
Ansoff Matrix analysis for Waitrose.............................................................................................10
BCG Matrix analysis of Waitrose..................................................................................................11
Summary........................................................................................................................................12
Conclusion.....................................................................................................................................12
References......................................................................................................................................13
Assignment 2.................................................................................................................................15
The key partners of Waitrose.........................................................................................................15
The key activities...........................................................................................................................15
Value Proposition..........................................................................................................................15
Customer Relationship...................................................................................................................16
Customer segments........................................................................................................................16
Key resources.................................................................................................................................17
Cost structures...............................................................................................................................18
Channels........................................................................................................................................18
Revenue.........................................................................................................................................19
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Assignment 1
Introduction
In the modern context of the business organisations, the profits are not only the basic parameters
and the objectives that are made and achieved by the company. Further additions in the
objectives have been made that have been a result of the increased developments in the
technologies around the world. It has been seen that the market share of the companies in the UK
is important for their individual status and the trust among the customers. In this context, the
different analytical tools and strategies are being made by the different companies and they have
proved to be a competitive success for the different companies in the markets of the UK. In this
study, the different aspects of the Waitrose have been performed. These include the analysis of
the strategies and the practices that are undergone by the Waitrose in the recent years. The
different parameters for the company for its achievement of a superior market share in the UK
has been analysed and developed for the company, by using a number of models and researches.
Background of Waitrose
It was established in the UK in 1904 and is currently one of the largest grocery retail in the UK.
It led to the development of a number of services and products that have readily been accepted
by the people of the country over the years. This has been attributed due to the superior quality
of products that are offered by the company. It has been established that soon the company has
acquired the license to supply the food and commodities to the Queen of the UK. This has led to
the significant increase in the demands of the products of the company. It has over 300 stores in
the streets of the UK that have been equipped with the superior designs and a white and formal
packaging for the products on the shelves of the retail stores. It has been estimated that the
Waitrose holds a market share of about 5.1% in the UK. In terms of employment for the people
of the country, it provides the employment to over 90000 employees in the UK. However, some
of the executive decisions including the lack of the stable advertising system have led to the
downfall in the market share of the company that as estimated to be more in the recent past
(www.waitrose.com, 2016). However, the research and the development of the company have
been vigorously practised to increase the market hold of the UK in the recent years.
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McKinsey’s 7S Framework
The McKinsey’s 7S Framework is based on the 7S that includes the Strategies, Skills, Style,
Staff, Shared Values, Systems and Structure of the company. Strategies have been adopted by
the company that are aimed at virtually increasing the quality of products that are produced by
the company. In this context, different managers are adopted that maintains the overall status of
their individual sales in the company. Skills describe the ability of the company to have their
competitive advantages over the better quality services in the company (Stone, 2016, p.12).
Different specialised training methods are adopted by the company to have the training of their
staffs. The Style is basically the strategies that are generally adopted by the companies to have
the desired levels of profits and market share for a period of time. For this scenario, the company
applies the major focus of their management to improve the methods of analysis and implement
the modern analytical tools for the evaluation of their performance. Staffing is another important
task that is performed efficiently performed by the company (Kasanga, 2016, p.85). It currently
employs about 9000 employees throughout the country to have the better opportunities of
services.
The structure is another important factor, which allows the company to have their desired
competitive advantage in the modern markets. In this context, Waitrose has a convenient
structure of the managers and the supervisors that are efficiently capable of controlling the
employees of the company and a superior surveillance of the quality of products that are offered
by the company. The objectives of Waitrose are the shared values of the company, which are
developed to provide an efficient way of approaching the markets (Hassan, 2012, p.68). Waitrose
implements sophisticated management techniques to implement the desired strategies to have the
superior and improved objectives in the modern markets of the UK.
Value Chain Analysis of Waitrose
Competitive Advantage Types
Cost Advantage Differentiation Advantage
This method allows Waitrose to
have the analysis of their costs and
These methods are used by the company to have the
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at the same time allow them to
prepare strategies for reducing the
prices in order to have the
competitive advantage in the UK
markets.
opportunity to prepare the superior products.
● The primary activity of the
company is to provide the superior
quality of products and services to
the people of the country.
● The total cost of the finished
products and services of the
Waitrose is comparatively higher,
due to the higher cost of the
sustainable agriculture and other
production methods (Goworek et al.
2012, p.952).
● The raw materials and their
processing are the key parameters
for the cost drivers for the company.
● The activities of the company
have been directed towards
educating the people and at the
same time allow them to have the
production of superior quality
products.
● Cost reducing activities have
been seen recently, on account of
the matching of costs with that of
Tesco, to have the competitive
● Waitrose identifies the customers on the
basis of the quality of the products that are
preferred by the people of the UK. This has
been mainly achieved in terms of the
economic stability of the people, as the
products of Waitrose are of comparatively
higher prices as compared to the other
companies.
● The differentiation strategies are evaluated
by Waitrose to improve the customer value, as
they continue to produce the products of
higher values and objectives are also made
that these products are made available to the
people that desire the availability of these
products (Wood and McCarthy, 2014, p.141).
● Waitrose identifies the sustainability in their
differentiation that is based on the
environmentally friendly approach, by
producing the products that are
environmentally friendly with the additional
degradable packaging for the products.
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advantage in the country.
Figure: Value Chain Analysis
PESTLE Analysis of Waitrose
Political The Waitrose has been faced with a number of political issues that led to the
lack of the effective results of the financial progress and increased market
holds of the country. One of the problems was evident in South Africa. In this
context, it has been seen that the citrus fruits that were grown by the company
in South Africa, led to the development of the varied levels of production, due
to the differences in the political issues of the country. However, by providing
a healthy scheme of payments to the farmers, the issues were evenly sorted by
the company (TAYLOR, 2013, p.25). In the UK, the political factor, including
the Brexit Vote led to the drawback of the country, as the financial crisis had
been evident in the company. However, the increased brand loyalty, the
company was soon able to recover.
Economic It has been seen that the economic stability of the company has been sustained
in the recent years as its financial stability provides them with the
infrastructure to meet the recession for a considerable amount of time. This
has been due to the increased trust and the strong financial stability of the
country and the flexibility of their strategies to continue producing the foods
of relatively superior quality as compared to the other grocery retailing
companies in the UK.
Socio-Cultural As the economy of the country has been stable, the demand for the higher
quality of foods was the initial demand for the people of the country and this
has been positively responded by the Waitrose, as it provides the finest foods
in the country. It was the first company that have led to the availability of the
organic foods among the people of the UK. This led to the increase in the trust
and the development of stronger market shares in the country (Mireku et al.
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2016, p.151). This has led to the achievement of the license to provide the
beverages, wine and the groceries to Queen Elizabeth in the UK.
Technological The improvements in the technologies all around the world and in the UK
have been rapidly implemented by the company. This has been evident due to
the fact that the company stores are provided with the exquisite technological
manipulations of the modern world including the superior infrastructure and
the decorative billing machines and the surveillance. Moreover, the modern
methods of ICT provided the advantages for the company to have an efficient
level of communication between the other stores of the UK (Liu and Ko,
2014, p.91).
Legal The legal aspects are one of the most influential aspects of the development of
the markets and the annual profits for the companies. In this context, it has
been seen that the companies have a relatively high susceptibility to the
political and legal hindrances in the UK. The quality of the products that are
offered by the company are of the better qualities as compared to the other
companies in the country, and therefore, the Health and Hygiene regulations
of the country and the European Union (EU) are significantly met by the
company. Moreover, the employment legislations are evenly mitigated by the
company as the employees of the company are provided with the health and
the employment standards as described by the regulatory authorities of the
country (Ntiamoah et al. 2016, p.558). No discriminations have been evident
in terms of race, religion and culture among the employees across all the
stores of Waitrose in the UK. Further, the company had provided the
educational facilities to the South African farmers and this provided a greater
advantage for the company to have an increased trust among the people of the
country and at the same time ensure that the products from the South African
farms are of superior quality.
Environmenta The Go green policy and the white packaging has been effectively promoted
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l in the retails of the Waitrose. This has led to the significant increase in the
loyalty and trust among the people of the country. It has been ascertained that
the white packaging attracts a large number of people and the environmentally
friendly lighting systems in the stores provides the increased levels of trust
among the people of the UK.
Figure: PESTLE Analysis of Waitrose in the UK
Porter’s Five Forces Analysis of Waitrose
Porter’s five force analysis indicated an extensive study of the five forces. The Threat of New
Entrants revealed that the chances of new entrants are high, as the different companies in the
UK have continued to produce the products of similar qualities. The switching costs are
comparatively low to the people of the UK (Ohemeng, 2015, p.680).
The Power of Supplier has been very high in the context of Waitrose, as the company is
involved in producing their individual raw materials in the different organic farms of the same
country or the different countries. However, in the context of the UK, the supplier has been
evidently been lower and is one of the predisposing factors for the Waitrose.
The Power of Buyer is very high in the context of the UK. It has been seen that the people of
the country are moderately higher in terms of the financial stability. Further, they desire the
products and services of higher qualities. This provides the greater opportunity for Waitrose to
have a string grocery retail market in the UK (Lobley et al. 2013, p.222).
The Threat of Substitution is higher in the context of the Waitrose, as the company holds its
stagnancy in terms of the food and the grocery sector. On the other hand, the other companies
have implemented the non-food retailing as a part of their business plan.
The Competitive Rivalry is comparatively high in the country, as the other companies are
involved in the development of the products of improved quality and performance. Moreover,
the higher advertising ability of the other companies including Tesco, allows them to have a
competitive rivalry with the Waitrose (Sikimic et al. 2013, p.3).
SWOT Analysis of Waitrose
Finally from the above analyses and findings, the SWOT analysis of the Waitrose can be made.
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Strengths Opportunities
● High financial stability of the company
● Higher quality products
● Royal authority to supply goods to the
Queen of the UK
● More than 300 stores in the UK
● Superior quality products
● White packaging and superior
valued products
Weaknesses Threats
● Lower promotional campaigns
● Low public display
● It faces a social media backlash
● Excessive competitions
● Unable to meet the free coffee
initiative
(Source: Learner)
Outcomes of SWOT Analysis
From the analysis and the previous analysis results it may be ascertained that the company has a
varied financial hold in the country. However, it fails to meet the expectations in the country as
are achieved by the Tesco, in terms of the higher market share in the UK. However, it has been
observed the strengths of the company lies in the fact the authority and the license to supply the
products to the Queen, provides a huge step forward for the company, in terms of the quality
assurance to the general people of the country. This license proves that the company has a
number of sources to meet the quality of the products and that the products of the company are of
superior value and quality. Further, the availability of more than 300 stores in the country
provides the way for the company to reach a huge number of customer base annually
(Thompson, 2013, p.261). This results in the increase in the net financial profits for the company.
Moreover, the accessibility issues are solved by the company, on account of a large number of
superior outlets in the country.
These strengths provide a number of opportunities for the company in the modern context. As a
comparison with the S.A.V.E. analysis, it may be ascertained that the white packaging of the
products and the use of the superior packaging materials provides the advantage for the company
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to gain the increased trust among the people to have their increased initiative of protecting the
environment (Simkin and Dibb, 2013, p.392). Moreover, the white packaging adds a great
amount of standard to the products. This has been exaggerated by the superior quality of
products that are not being able to be provided by the other companies in the country. This poses
a varied amount of opportunities for the Waitrose to increase their market shares and profits in
the UK in the modern times (Xu et al. 2015, p.152).
However, a number of weaknesses have been accounted for the company recently and have
increased over time. This includes the lack of the efficient promotional programmes that are
otherwise strongly preferred by the other companies in the UK, including the Sainsbury and the
Tesco. These poses a number of weaknesses to the companies as the lack of the sufficient
amounts of promotions lead to the lack of knowledge among the customers of the country, about
their product quality and the availability of the newer products in their retails. Moreover, the
lower public display and the social media backlash provided the loss of considerable amounts of
status and trust for the company. These led to the decrease in the support among the customers
and the decrease in the brand value and the brand loyalty among the people of the country.
These factors pose a formidable amount of threats for the Waitrose. Excessive competitions are
evident in the company as the other rival companies continue to produce better quality products
and these are made available to the people at the lower prices as compared to the Waitrose
(Weismann et al. 2014, p.612). Moreover, newer products of other companies similar to the
Waitrose products have been produced and these are prone to substitute the Waitrose products.
These factors continue to provide a serious threat for the company, as it may be unable to meet
the standards of the free coffee scheme, as was decided by the company previously. This may
further lead to the decrease in the trust among the people of the UK.
Ansoff Matrix analysis for Waitrose
Market
s
Products
Existing Existing New
Market Penetration Product Development
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● Improving the quality of
the services
● Producing Organic Foods
● Repositioning according to
the modern markets
● Introducing new
products
● Expand its services to
the non-food sector
New Market Development Diversification
● Provide an international
name to the brand
● Introducing the online
shopping methods
● Increased Acquisitions
● Conglomerate
achievements
Figure: Ansoff Matrix Analysis
BCG Matrix analysis of Waitrose
Rate of
Market
Growth
Relative Market Share
High
Low
High Low
Stars Question Marks
● Production of Organic Foods
● Production of higher quality
foods
● Online Shopping
Methods
● Additional services
other than foods
Cash Cows Dogs
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● Economically stable brand
withy financial stability
● Own branded label for the
products
● Other services
● Entertainment goods
and apparels
Figure: BCG Matrix Analysis
Summary
This assignment provided the idea about the strategic plan that has been adopted by the Waitrose
and the strategies that have been developed by the company and their consequent impact on the
marketing by the company. The different analyses including the SWOT Analysis, the
McKinsey's 7S Framework, Value Chain Analysis of Waitrose, PESTLE Analysis of Waitrose
and the Porter's Five Forces Analysis of Waitrose provided the idea that the strategies have been
made convenient levels in the company, however, the problems lie in the management of the
company. Therefore, the plans have to be made by the company to have a significant impact on
the net improvement in the financial profits of the country and at the same time provide a
competitive aura to the other companies in the UK. The recommendations have been made by
assessing and analysing the BCG Matrix analysis and the Ansoff Matrix Analysis, for the
company,
Conclusion
From the above studies and analysis, a number of conclusions may be made. It may be
ascertained that the company has a poor advertisement scheme, as compared to the other grocery
retail company in the UK. This leads to the development of the lack of knowledge among the
people and it may consequently reduce the net sales of the company annually. Further, it may be
analysed that the company has its royal license and its earlier years of history. Furthermore, it
may be concluded that the extensive analysis by the management of the company may allow the
company to devise newer strategies to compete with the companies including Tesco, as Waitrose
has both the financial stability and the quality of the products. This yields the fact that a high
potential exists within the Waitrose to compete other large companies in the grocery retail in the
UK.
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References
Goworek, H., Fisher, T., Cooper, T., Woodward, S. and Hiller, A., (2012). The sustainable
clothing market: an evaluation of potential strategies for UK retailers. International journal of
retail & distribution management, 40(12), pp.935-955.
Hassan, A., (2012). The value proposition concept in marketing: how customers perceive the
value delivered by firms-a study of customer perspectives on supermarkets in Southampton in
the United Kingdom. International journal of marketing studies, 4(3), p.68.
Kasanga, K., (2016). Land tenure, resource access and decentralization: the political economy of
land tenure in Ghana. In Managing land tenure and resource access in West Africa: Proceedings
of a regional workshop, pp.84-106
Liu, G. and Ko, W.W., (2014). An integrated model of cause-related marketing strategy
development. AMS Review, 4(3-4), pp.78-95.
Lobley, M., Butler, A. and Winter, M., (2013). Local organic food for local people? Organic
marketing strategies in England and Wales. Regional Studies, 47(2), pp.216-228.
Mireku, K.O., Kuusaana, E.D. and Kidido, J.K., (2016). Legal implications of allocation papers
in land transactions in Ghana—A case study of the Kumasi traditional area. Land Use Policy, 50,
pp.148-155.
Ntiamoah, E.B., Li, D. and Kwamega, M., (2016). Impact of Government and Other Institutions’
Support on Performance of Small and Medium Enterprises in the Agribusiness Sector in Ghana.
American Journal of Industrial and Business Management, 6(05), p.558.
Ohemeng, F.L.K., (2015). Civil society and policy making in developing countries: assessing the
impact of think tanks on policy outcomes in Ghana. Journal of Asian and African Studies, 50(6),
pp.667-682.
Sikimic, U., Frattini, F. and Chiesa, V., (2013). Management of technology licensing as a foreign
market entry mode: The case of lea-ding Italian pharmaceutical and biotech com-panies. Letter
from the Editor, 10(1), p.3.
Simkin, L. and Dibb, S., (2013). Social media's impact on market segmentation and CRM.
Journal of Strategic Marketing, 21(5), pp.391-393.
Stone, M., (2016). Business to business competitive marketing: Practice and literature. Journal
of Customer Behaviour, 15(1), pp.3-14.
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TAYLOR, P.G., (2013). 2 UNDERSTANDING THE MARKETING ENVIRONMENT.
Principles of Marketing: A Value-Based Approach, p.25.
Thompson, A., (2013). A new model for brand leadership and loyalty. Journal of Brand
Strategy, 2(3), pp.259-269.
Weismann, M.F., Buscaglia, C.A. and Peterson, J., (2014). The Foreign Corrupt Practices Act:
Why It Fails to Deter Bribery as a Global Market Entry Strategy. Journal of Business Ethics,
123(4), pp.591-619.
Wood, S. and McCarthy, D., (2014). The UK food retail ‘race for space’and market saturation: A
contemporary review. The International Review of Retail, Distribution and Consumer Research,
24(2), pp.121-144.
www.waitrose.com (2016) Waitrose Available at: http://www.waitrose.com/ [Accessed on 21
Dec 2016]
Xu, H., Taute, H.A., Dishman, P. and Guo, J., (2015). Examining Causal Relationships among
International Experience, Perceived Environmental Uncertainty, Market Entry Mode, and
International Performance. International Marketing in the Fast Changing World (Advances in
International Marketing, Emerald Group Publishing Limited, 26, pp.135-156.
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Assignment 2
The key partners of Waitrose
John Lewis and Peter Jones have been under strong and major partnership with Waitrose since
few years.
The key activities
The key activities of Waitrose Company mainly deal in the better supporting of the customer and
the development of the organisation in multidimensional terms. In words of Calvo-Mora et al.
(2015, p.1640), the observation of the Waitrose is to maintain the success rate of the organisation
and the support of the managers in the organisation. The Waitrose mainly deals with the supply
of the packaged drinking water and paced soda. According to the observations of Parmenter
(2015, p.45), the activities revolve around refreshment drinks. The Waitrose deals with the social
helping areas and supports the economic growth of UK. However, the prime objective and the
activities of the Waitrose is dealing with the packaged drinking water. The Waitrose now in
recent time has combined the confines of the supermarket. The Waitrose maintains the activities
without the compromise of the price of the commodity in the society (Calvo-Mora et al. 2015,
p.1648). The activity of the organisation, however, only possesses the changes in the multi-
speciality supermarkets in the UK. The availability of the products and the rise in the packaged
drinking water in the society has marked the rise in the competition in the market and
identification of the healthy competition with Asda.
Value Proposition
The process by which a product is made attractive in order to maintain the demand of the
customer along with the rise in the satisfaction level is known as the value proposition. As
suggested by Scott and Davis (2015, p.56), the rise in the attractiveness of the product allows the
people of the society to select the product that would satisfy the need. The satisfaction of the
need of the customer marks the success of the value proposition. The Waitrose maintain the
attractiveness of its products and the managing of the refreshment of the product. The people of
UK have maintained its loyalty in supporting the development of the product. Waitrose has
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increased the attractiveness of the product by providing new levelling. The levelling of the
product and the branding of the product has increased the success rate of the drinks which in turn
has increased the loyalty of the customers. The customers of the Waitrose have shown their
loyalty by supporting the value proposal of Waitrose. As mentioned by Certo (2015, p.78), the
value proposal of a product is deemed too successful, if the marketing and the loyalty of the
customer exceed the assumed criteria.
Customer Relationship
Maintaining customer relationship has been the predominant objective of Waitrose. The
formation of the objective and the success of the company mostly deal with the proper
satisfaction of the customers. In the views of Burke and Noumair (2015, p.75), the customers of
the Waitrose deal with the development of the product and the success of the organisation. The
Waitrose maintains the cool connection between the customers using the customer service
department. The customer service department of the Waitrose maintains the smooth development
of the organisation and the smooth maintain of the dependability of the customers. As per the
statements of Çetindamar et al. (2016, p.69), the organisation makes proper deals with the
customers in order to understand the change in the taste and the preferences. The preferences of
the customers and the maintaining of the satisfaction level of them make the development of the
organisation feasible. The Waitrose maintains the communication with the customers in order to
make them loyal and support their satisfaction level with the use of the products. Waitrose has
maintained the customer service situation for more than a decade now and understood the
importance of the maintenance of the customer loyalty in the field of the business. The Waitrose
manages the customer with the smart ability by providing them with the brochures and the
pamphlets regarding the supply of the product and the supply of the refreshment drinks in the
society.
Customer segments
The Customer segmentation in a case of Waitrose is not complex at all. The segmentation in
terms of the marketing of the Waitrose is valued to the line development and the achievement of
the reaching of the product the customers. As per the statements of Kelly et al. (2015, p.63), the
proper development of the segmentation developed by Waitrose is, they follow a proper pattern
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in understanding the way to sell the products to the customers. They did classify the gender
density and the taste and the preference. The places they love and the socioeconomic complexity
is also decreed by the organisation. As supported by Bertram et al. (2015, p.480), the
understanding of the socio-economic places and the development of the patterns acts as the most
important factor to the customer segmentation
The Waitrose always have maintained the proper understanding the issues and the customer
density. They have marketed well and managed the selling of the products in concerned with the
changes in the public density. The Waitrose divided the society among Males, Teenage girls, and
Women. The category of mil included by the Waitrose included the time they consume in
understanding the product, the income, the occupation stage and the area of their living. On the
other hand, the teenage girls were investigated on the basis of living cities, income and the
aspiration by the Waitrose.
Key resources
The source of the resource is one of the prime aspects of the smooth operation of the business.
The smooth operation of the business depends upon the abundance of the resources. The source
of the resources determines the organisational performance. As supported by Luftman (2015,
p.35), the resources in organisation marks the performance to cope with the needs of the
customers. The resources and the use of the resources help in the development of the product.
The allocation of the resources comes next to the finding of the resources in the society. The
allocation of the resources according to the need helps in maintaining the development of the
organisation. Waitrose maintains the source of the resources so that the organisation does not
face the problem of satisfaction of the customers. The case of Waitrose the prime resource is
water. The abundance of the water supply in around the organisation complex makes a positive
impact on the business. The source of water is not the only opportunity that Waitrose have, but
the source of finance is also strong in the case of the Waitrose. The availability of the finance in
terms of Waitrose is determined as the resource. As suggested by Ganesh (2016, p.45), the
resources of an organisation are termed as the useful factors that mark the smooth operation of
the business.
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Cost structures
The cost structure of an organisation deals with the development of the smooth operation of the
business. The proper operation of a business needs to be developed with the proper maintaining
of the cost structure. As per the opinions were given by Hollmann et al. (2015, p.260), the
development of the cost structure needs to be so structured that the organisational work and the
development of the business go hand in hand. The proper issue of the organisation in
understanding the structure of the work is to develop cost structure based in the society and the
requirement of the organisation. As supported by Emmett and Crocker (2016, p.51), the
availability of the cost structure in an organisation helps in the better understanding of the
requirement of the organisation by the managers.
The Waitrose maintain a proper balance of the structure foot h smooth operation of the business.
As per the suggestions of Albliwi et al. (2015, p.675), the Smooth operation of the business in
Waitrose is due to the parity between the production cost, service cost, product line cost, and
customer cost structure. The Waitrose maintains the fixed and variable cost in the occasion of
arranging new branch. Although there are over 300 branches in the UK the product line cost is
managed by the administrative department of Waitrose. In words of Hollmann et al. (2015,
p.273), the Customer cost structure cost are based on the development of the product cost and the
service provided to the customers.
Channels
The channels of the marketing are the media of the dividing the goods to the consumers. The
proper handling of the products the customers and the satisfaction of the customers in form of
providing the goods is the act of the channels in the marketing. As per the views of Luftman
(2015, p.55), the marketing of the Waitrose is based on the better operation of the channels of
marketing. The better understanding of the channels is done by the Waitrose. It is evident that the
Waitrose uses the channels of the marketing channels optimally. Albliwi et al. (2015, p.680)
suggested that the optimum utilisation of the direct selling DSI developed with the proper
support of the multi speciality stores.
The multi-speciality stores consist of the store of Waitrose and provide with the support of the
direct selling of the product direct to the customers. The Waitrose helps in providing the services
and the good to the customers in the terms of the intermediary. As per the words stated by
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Bertram et al. (2015, p.485), the support of the goods in the form of the intermediary is one of
the forte of the Waitrose. The use of the intermediary is useful for the organisation
(www.waitrose.com 2016). The work of the Waitrose is smooth dues to the distribution of the
goods by the use of the agents between the customers and the organisation. As suggested by
Luftman (2015, p.75), the use of the dual form of distribution is one of the effective forms of
goods service providing by Waitrose.
Revenue
The gathering of the resources is one of the most important factors of an organisation to maintain
the smooth operation. The smooth operation of the business depends upon the availability of the
revenues. The revenue of the organisation is mainly from the selling of the product based on the
refreshment. The refreshment product of Waitrose deals with the satisfaction of the customer and
helps in the gathering of the revenue. The operating revenue of the organisation is based on the
basic selling of the packaged drinking water and soda. However, the use of the packed refreshing
drinks provides with the extra source of revenue to Waitrose. As supported by Hollmann et al.
(2015, p.275), the receiving of the revenues and the availability of the source of the revenues
marks the development of the organisation and the smooth operation of Waitrose. Suitable
revenues and the process of gathering such revenue is all that matter for the development of the
organisation. The Waitrose maintains the review status and allows the management it to identify
the places the revenue is to allocate. A portion of the revenue is retained by Waitrose, as retained
profit in order of further investment within the organisation or outside (Albliwi et al. 2015,
p.679).
Key
partners
John
Lewis
Peter
Jones
Key activities
The Waitrose is a multi
dimensional company with
variety of the product
counselling in the area. The
factors of the Waitrose
company deals with the
activities in serious tone and
Value Proposition
The levelling of the
bottle of water and
the branding of the
bottles in innovative
format has attracted
many customers.
Thus has also
Customer relationship
The Waitrose maintains
the relationship with the
customers in a proper
way with the setting of
the customer service
cells.
Customer Segments
The Waitrose Divided
the society in customer
gender, place and the
taste and preferences.
The Waitrose has also
divided the customer
segment in male and
19

maintains the development
of the organisational
success in quick hand. The
better development of the
Waitrose is basically in
hand of the operational and
managerial support.
increased the loyalty
and the credibility
among the customers
in the society and the
world.
teenage girls for better
understanding of the
demand
Key resources
The key resources of the
Waitrose are the abundance
of the water supply source
around the organisation.
The proper supply of the
finance has also helped the
organization supporting the
needs.
Channels
The Waitrose Waitrose
uses both the direct
form of selling from the
brand houses situated in
the malls and the
multispecialty shopping
mall. Waitrose also uses
the proper dual form of
channels in the
development of the
customer satisfaction
Cost Structures
The Waitrose maintains the parity between the work force
development and the capital formation. The procurement of the
funds and the allocation of the cash is maintained well by
Waitrose.
Revenues
The prime form of revenue that Waitrose enjoys
is from the sell of the packaged drinking water.
20

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www.waitrose.com (2016) Waitrose Available at: http://www.waitrose.com/ [Accessed on 15
Dec]
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