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Retailing Marketing Assignment

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Added on  2020-01-28

Retailing Marketing Assignment

   Added on 2020-01-28

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MARKET RETAILING
Retailing Marketing Assignment_1
Executive SummaryThis report is based on the strategies that are generally adopted by the companies in the UK,to implement the plans and the strategies to increase the scores for the annual profits and theincrease in the market share of the UK. In this study, the detailed study has been made on theTesco and Waitrose and its mode of operations in the UK. Finally, the different types ofcustomer services and the detailed marketing mix of the companies have been discussed withrespect to the markets of the UK. The positions and the market analysis using the SWOT andPESTLE analysis have been made in the early sections of the report. Finally, these areconcluded in the final section of the report.
Retailing Marketing Assignment_2
Table of ContentsIntroduction................................................................................................................................4Evaluating the retail strategies on the competitive Environment...............................................4PESTLE Analysis...................................................................................................................4Porter’s Five Forces................................................................................................................6SWOT Analysis......................................................................................................................7Company’s weakness may turn into strengths.......................................................................8Objectives...................................................................................................................................8Tesco.......................................................................................................................................8Waitrose..................................................................................................................................9Positioning, Targeting and Image..............................................................................................9Conclusion................................................................................................................................11References................................................................................................................................12
Retailing Marketing Assignment_3
IntroductionIn the context of the modern world, the economy of the UK relies largely on the grocery andthe food market retail. £339 was the recorded value of the retail sales of the UK in 2015.With more than about 2.8 million employed in the UK market retails, the food retailcontinues to be an integral part of the markets of the UK. It has been seen that the 290315retail outlets of the UK are the major source of the revenue of the country. It has been seenthat about 12% of the total market retails of the UK has been made through the online media.Therefore, it has observed that the total online sales in the UK in terms of food and othermarket retailing have continued to grow by about 10% annually (Goworek et al. 2012,p.944). In this study, the food market retailing has been described, according to the twocompanies including the Tesco Foods and Waitrose Foods. In this report, the different aspects of the UK food market retailing have been discussed andthis includes the different analysis of the companies including the PESTLE analysis, SWOT,Competition analysis and Porter's Five force analysis. These analyses detected the differentmodes of operation of the companies, their directives, their threats and advantages in themodern markets of the country.Evaluating the retail strategies on the competitive EnvironmentIn this context, different analysis have been made, the PESTLE analysis helps the company toanalyse the environmental factors that allow them to achieve them to have the competitiveedge over the other companies in the markets of the UK. The SWOT Analysis allows thecompany to analyse their int3ernal strengths and weakness and their relevant opportunities.Therefore, this may allow the company to implement their strengths and opportunities and atthe same time, provide a sharp edge to their weakness and transform their weaknesses intostrengths. The external environmental factors of the company are analysed by the Porter’sforces and this allows the company to have the desired levels of advantage of business in aparticular market of the UK. PESTLE AnalysisPoliticalCurrently, Tesco and Waitrose have its branches in the different parts ofthe UK and a total of six other countries in the world. In this context, thepolitical structure of Tesco has been comprehensive, as the totalopportunities provided by the Tesco in the modern world, to the youngindividuals of the UK are higher than the other companies in the UK. Itemploys a variety of individuals including the students and the olderindividuals. It has been directly influenced by the superior business
Retailing Marketing Assignment_4

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