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Case Study on Pestle Analysis Assignment

   

Added on  2021-04-21

14 Pages3111 Words158 Views
Running head: PESTLE ANALYSIS RELATED TO CASE STUDY PESTLE ANALYSIS RELATED TO CASE STUDY Name of the Student Name of the University Author Note

PESTLE ANALYSIS RELATED TO CASE STUDY1 Executive SummaryThe report is mainly based on the analysis of PESTLE framework as a tool to analyse theexternal environment of the country where a business is planning to expand. The advantagesand disadvantages of the PESTLE framework with respect to its ability to analyse theenvironment is also discussed in the report. The PESTLE framework is also used to analysethe environment of Thailand with respect to the expansion plans of the Chinese organizationwhich is manufacturing the “pollution eating bikes”. The report has been concluded with therecommendations of the ways by which the organization can become profitable in Thailand.

PESTLE ANALYSIS RELATED TO CASE STUDY2Table of ContentsIntroduction....................................................................................................................3PESTLE Analysis Model...............................................................................................3Strengths and Weaknesses related to PESTLE..............................................................5PESTLE Analysis of Thailand.......................................................................................5Recommendations..........................................................................................................9References....................................................................................................................10

PESTLE ANALYSIS RELATED TO CASE STUDY3IntroductionThe analysis in this report will be based on the PESTLE analysis of Thailand todecide whether the “Pollution-eating bikes” that are being developed in Beijing can enter theThai market. The bikes are being manufactured in such a way so that they can emit clean airby absorbing pollution. This product is being designed by Daan Roosegrade who is an artistand designer of the Dutch origin and he has partnered with a Chinese start-up companyproducing bikes (Arwatchanakarn 2017). The increasing levels of pollution in the variouscountries of the world have been the major reason behind the manufacture of these bikes.However, the analysis of the business environment of Thailand is the main focus of thisanalysis.PESTLE Analysis Model PESTLE Analysis is mainly a tool or framework which is used by the marketingexecutives of an organization to monitor and analyse the factors related to the externalenvironment of the company.Political factors – The political factors of PESTLE model are mainly relatedto the opportunities and the pressures that are imposed by the politicalinstitutions in the country. The policies of the government of that particularcountry impact the business organization to a great extent (John et al. 2017). Economic factors – The factors related to the economic structures, economicpolicies and the degree up to which the economy of the country that impacts abusiness are a part of economic factors. The international trade of the countryis also examined in the economic analysis of a particular country (Li 2017). Social factors – The social environment of the country also impacts theoperations of an organization to a large extent. The ethical issues, the

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