Pestle and Swot Analysis of ALDI
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Added on 2021-01-02
Pestle and Swot Analysis of ALDI
Added on 2021-01-02
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Business andBusinessEnvironment
CONTENTSContents...........................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Type and purpose of organisations and its legal structure....................................................1P2. Size and scope of different type of organisations..................................................................3TASK 2............................................................................................................................................4P3. Relationship between different organisational function and their link with organisationalobjective.......................................................................................................................................4TASK 3............................................................................................................................................6P4. Positive and negative impact of macro environmental factor over organisational objective6TASK 4............................................................................................................................................8P5. Internal and external analysis of strength and weakness of organisation..............................8P6. Interrelation between the macro environmental factor with strength and weakness.............9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTION Business environment refers to the combination of internal as well as external factorsthat may affects the ability of a company to maintain its position in marketplace. This includessuppliers, government law, social and economic trend, competition , customers etc that influencethe strategies or plan formulated by company(Zsambok and Klein, 2014). This report describeaboutALDI which is a discount supermarket that operates its business in more than 20 countriesworldwide. It provides a range of products from food to household category and is headquarteredin Germany. It elobrates about the type & purpose of organisations along with their size andscope with in the business encironemnt. It also describes about interrelationship shared bydifferent functional unit within an organisation. Further it includes a detail analysis of pestleframework to determine its positive and negative impact on organisational activirties. Inaddition to this project also includes SWOT analysis to determine the strength and weaknesses ofALDI and their interrelation with macro factores. TASK 1P1. Type and purpose of organisations and its legal structureBusiness environment refers to the collection of all the individuals, institutes and otherforces that are present within or outside the organisation and have a greater influence over theplans and policies that are formulate by a company. Business environment consists of varioustypes of organisations that are different in term of their size, operations and purpose. The type ofbusiness organisations can be better understood using following pointsPublic organisation: - These types of organisations are owned by government which isgenerally operated for providing services to its citizens. The fund for public sector organisationsare usually raised from taxes, fees and fund transferred from government (Zeng, Li and Duan,2012). The Crown Prosecution is a public sector company which handles the cases that havebeen investigated by police to ensure that the culprit person must be punished for the rightoffence. It works independently from police or government in England and whales. Purpose:- The aim of Crown Prosecution Service is to provide assistance to policedepartment for solving different criminal case so that the offenders get justice and right personget prosecuted for their attempt to crime.Legal structure:- 1
State government: It refers to a regulatory body which is subdivided into federal formand work at a level below the central or national government. Local government: It is defined as administrative body which have a control over asmall geographical area like city, town etc. And is not liable to pass law that will affect awider area. Central government: It is a political authority that has a power to control the wholecountry by formulating laws and regulations. Private organisation:- It refers to type of enterprises that are owned and operated by either asingle individual or companies rather than a governmental authorities. Private sectororganisations are generally operated with the aim of achieving profit (Yu and Ramanathan,2013). ALDI is a privately owned discount supermarket chain retail company that offer differenttypes of product related to food, beverages, household goods and sanitary articles. Purpose:- Main aim of ALDI is to provide a wide range of quality products to its customersthroughout the world by marinating a long chain of retail supermarketLegal structure:- Sole proprietorship: It refers to the company which is owned and operated by a singleindividual with an aim to enhance its standard of living and who is personally heldresponsible for all its debts.Partnership: It refers to a formal agreement in which two or more parties’ joint togetherfor managing and operating a business in which liabilities and profits are distributedamong partners. Limited company: It refers to a type of private company where the owner’s liability islimited by share and shares are prohibited from being publically traded.Voluntary organisation: - It defines as a group of people who jointly enter into anagreement with common interest to form up an organisation for the accomplishment of theirgoal. Voluntary organisation performs its operation to serve for the welfare of people and societyat large (Wack, 2017). United Nations International Children’s Emergency Fund (UNICEF) is aperfect example for voluntary organisation. It is headquartered in New York work towardproviding emergency food and healthcare related services to children. Purpose:- It main aim is to provide protection to children against violence, abusive situationand exploitation such as child labour, child marriage and child trafficking. 2
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