Business Strategy in Uk Assignment

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P1 Applying appropriate framework to analyses the macro environment of Boots...................1
P2 Using appropriate frameworks analysing the internal environment and capabilities of
Boots...........................................................................................................................................4
P3 Apply Porter’s five forces model and to evaluate the competitive forces of Boots..............7
P4 Apply a range of theories, concepts and models, interpret and devise strategic planning for
Boots...........................................................................................................................................9
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Business strategy is the set of competitive actions which business can use in order to
attract customers and compete successfully in market. The report main aim is to select best
business strategy for the firm in order to lead it towards success. Further, the chosen company for
this report is Boots retail company in UK which is a health and beauty retailer company in UK
and currently the company have more than 2500 shops across UK.
The report will describe the macro factor that affect the external business of Boots by
applying PESTLE analysis and further by using SWOT and VRIO model, report will describe its
internal environment and the capabilities. Further, by using Porter's five force model, report will
evaluate the competitive forces of a given market and devise a strategic planning for Boots by
applying theories and concepts.
MAIN BODY
P1 Applying appropriate framework to analyses the macro environment of Boots
Vision:
 The vision statement is to be the first choice for pharmacy, health and beauty for caring
for people and communities around the world.
Mission:
 To help people for leading the healthier and happier lives across the worldwide Company
takes seriously its aims of inspiring healthier and happier world as reflected in their core
values such as trust, care, invention, partnership and dedication.
Objectives:
 To increases the sales of a business up to 20% in next 2 years.
1

To determine the macro environmental factor, it is beneficial for the company to use
PESTLE analysis because it s a strategic tool that helps to determine what are the external
environmental factors that effect the business in negative or positive ways. These factors are as
mentioned below:
Political factor: The factor that basically deals with the political situation of the country
and Boots is operated at global level. Therefore, it is quite necessary for the firm to keep
adhering all the laws and run the business as per the stable political situation of a country.
Further, there is now growing political focus as well as pressure on the healthcare authorities
across the world (Teece, 2018). Even the government in UK also make changes in the tax
policies and labor laws through which the business is affected. Apart from this, the trade
restriction Is another political factor that affect the business when it want to expand its business
in another country.
It has been analyzed that UK is one of the most powerful nation which yield a lot of
influence, therefore, Boots have to make strategy in order to cope up with this political factors.
For instance, IN UK there is sudden change in the political system of UK, such that the tax rate
may increases, at that time, company have to make strategy in order to cope up with situation
2
Illustration 1: PESTLE Analysis
(Source: PESTLE Analysis, 2018)