P&G International Marketing Strategy: Porter 5 Force and PEST Analysis

This article analyzes the Porter 5 Force and PEST factors affecting P&G's international marketing strategy for their coconut beard moisturizer product in the Indian market. The Porter 5 Force analysis covers the bargaining power of customers and suppliers, threat of substitutes, threat of new entrants, and rivalry among existing players. The PEST analysis covers political, economic, social, and technological factors. The article also discusses the limited number of suppliers and substitutes in the market, high corporate tax rate, inflationary period, and the need for research and development to maintain the firm's position in the market.