P&G International Marketing Strategy: Porter 5 Force and PEST Analysis

p&g
International Marketing Strategy
12/7/2018

Porter 5 Force Analysis
Porter Force Overview Degree
Bargaining Power of
Customer
Today, the beard moisturizer
products for men have
become a trend in the market,
which grab numerous
customers. There are firms
operating in the industry such
as Ustraa Beard Growth Oil,
Bryl Cream Beard Oil, etc.
(India Mart, 2018). This
situation offers different
options of the products to the
customers.
High
Bargaining Power of
Supplier
The number of suppliers in
this market is limited due to
limited awareness among
people. This reflects that the
switching cost for the
companies is high.
High
Threat of Substitute There is a very limited
substitute for this coconut
beard moisturizer products in
Low

the Indian market.
The threat of New Entrants As the industry is comprised
of a very limited number of
beard moisturizer products,
reflects that there are chances
for new entrants to cover the
space.
High
Rivalry among Existing
Players
The cosmetics industry is
intensively competitive, but
some of the beard
moisturizer brands that
compete with each other in
the market.
Moderate
Source [(Logic, 2018)]