The assignment is for students in the BA Marketing Management, BA Human Resource Management, and other related courses at Staffordshire University. The task is to submit a research report on a chosen topic or an applied consultancy report with the approval of Dr J Tong. The report should include a background, problem statement, literature review, research methodology, ethics, data collection and analysis, conclusion, research limitations, references, and appendices. The assessment criteria are based on understanding, interpretation, analysis, and evaluation of the material presented, as well as structure, grammar, and referencing.