Situation Analysis and Marketing Strategies for Pine Technologies Limited

Running head: MARKETING
Marketing

MARKETING 2
Table of Contents
Introduction.................................................................................................................................................3
Situation Analysis........................................................................................................................................3
Porter’s five force Model.............................................................................................................................5
Strength, Weakness, Opportunities, and Threats.........................................................................................6
Life Cycle....................................................................................................................................................7
Segmentation...............................................................................................................................................9
Recommendation with Rationale...............................................................................................................10
Positioning Statement................................................................................................................................11
Objectives..................................................................................................................................................11
Strategies...................................................................................................................................................11
Tactics (Based on Objectives and Strategies)............................................................................................12
Summary...................................................................................................................................................14
References.................................................................................................................................................15
Appendix: Budget......................................................................................................................................17

MARKETING 3
Introduction
This report presents the situation analysis through PESTEL and Porter's five force model. It also
demonstrates the SWOT assessment. It also evaluates the product lifecycle for the product of
Pine Technologies Limited. Furthermore, it also depicts the strategy and tactics.
Situation Analysis
Political factor Canada is a founding member of a united
nation that is a strong country. Furthermore,
there is political stability and low variation in
regulation related to technology. Hence, it may
favorably impact on Pine Technologies
Limited in terms of launching the Drip2 or the
Miller product (Menon, Bharadwaj, Adidam,
& Edison, 2015).
The economic environment in Canada In Canada, there is a free trade agreement with
different nations. This agreement is beneficial
for Pine Technologies Limited to make it
easier to export the goods and services to
benefit both industrialist and consumers in
Canada and EU (Solomon, Dahl, White,
Zaichkowsky, & Polegato, 2014).
The social environment in Canada In Canada, there is a high shortage of
proficient employees in different sectors in
Canada. As a result, Pine Technologies

MARKETING 4
Limited can unfavorably affect the growth of
the company due to a shortage of skilled
technicians (Baker, 2014).
The rate of online shopping is enhancing very
promptly as well as young customers are
highly using technology system for shopping
online. This could favorably impact on revenue
generated through Drip2 or the Miller product
(Hansen, McDonald, & Mitchell, 2017).
Technological environment Canada Canadians make a practice of technology for
different purposes such as leisure, career, and
education. This would favorably impact on
Pine Technologies Limited as it focuses on the
best technology for measurement of grains and
liquids, as well as measuring wheat and bag fill
(Jaworski, 2018).
Environmental issues in Canada There are different environmental difficulties
that Canada is facing in current times. For
example, a high amount of air pollutants,
climate change, acid rain, smog may impact on
Canadians. This may unfavorably impact on
the growth of Pine Technologies Limited
(Hadjikhani, Lee, & Park, 2016).
Legal environment in Canada In Canada, certain rights of workforces are