Situation Analysis and Marketing Strategies for Pine Technologies Limited

Running head: MARKETING
Marketing

MARKETING 2
Table of Contents
Introduction......................................................................................................................................3
Situation Analysis............................................................................................................................3
Porter’s five force Model.................................................................................................................5
Strength, Weakness, Opportunities, and Threats.............................................................................6
Life Cycle........................................................................................................................................7
Segmentation...................................................................................................................................8
Recommendation with Rationale.....................................................................................................9
Positioning Statement......................................................................................................................9
Objectives......................................................................................................................................10
Strategies........................................................................................................................................10
Tactics............................................................................................................................................10
Summary........................................................................................................................................12
References......................................................................................................................................13
Appendix........................................................................................................................................14

MARKETING 3
Introduction
This report demonstrates the situation assessment via using PESTEL as well as the five force
model of porter. It also depicts the SWOT analysis. Furthermore, it illustrates the product
lifecycle for the two different products of Pine technologies limited. It also discusses tactics and
strategies for the company.
Situation Analysis
Political factor In Canada, political stability is existed hence
minimum changes in laws and legislation are
regulated by the government in relation to
technology. This may positively impact on
Pine technologies limited with respect to
launching Miller and Drip2 products1.
The economic environment in Canada There is a free trade agreement in Canada. This
agreement could be effective for Pine
technologies limited to making the easier
process of exporting the products as well as
services to benefits both consumers and
industrialist in nation of EU as well as Canada.
The social environment in Canada The rate of online shopping is improving and
young customers highly practice the
1 Dureen Jayaram Ajay Manrai, and Lalita Manrai, ‘Effective use of marketing technology in
Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile
applications’ (2015) 20(39) Journal of Economics, Finance and Administrative Science 118, 132.

MARKETING 4
technology system to shop product through
online channels. It may positively affect the
Miller as well as Drip2.
Technological environment Canada Canadian uses technology with different
intention like career, education together with
leisure. It can positively impact on Pine
technologies limited as it emphasizes on best
technology with measurement of liquids,
grains, wheat as well as bag fill2.
Environmental issues in Canada There are different environmental complexities
that could be faced in Canada. For instance, a
large quantity of air pollutants, climate
alteration, smog as well as acid rain may affect
the Canadians. It might negatively affect the
business growth of pine technologies limited.
Legal environment in Canada There are different rights of employees that are
regulated by the Canadian government. There
are different employer standard that
emphasizes employee vacation, minimum
wages, sick days, dismissal and working hours.
It may positively impact on Pine technologies
2 Shaokun Fan, Raymond Lau, and Leon Zhao, ‘Demystifying big data analytics for business
intelligence through the lens of marketing mix’ (2015) 2(1) Big Data Research 28, 32.