This presentation focuses on pitching and negotiation skills. It examines the pitch process, including its objectives, steps, and key considerations such as budget and meetings. It also provides a dynamic and creative pitch example and a case study on Marks and Spencer's pitching document.
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Pitching And Negotiation Skills Task: 3
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A Pitching process is a process which is used to describe proposalsofanycompanyforthepromotionoftheir product or service. Main objective of this process is to organize campaigns and helps to describe the process on hoe the campaign will be delivered. Companies request pitching process more frequently as they can select the most appropriate proposal for their company. For a successful pitch, one should demonstrate that how an agency can use the marketing budget effectively to create greater value for a brand. 1.ExaminingthePitchProcess:
There are several steps which are involved in the pitching process which can beusedbythecompanytoadvertisetheirads. Thesestepsareas following: The List : Before starting any process, listing down the important aspects is the main step of the pitch process. You should have clear brief of what the company wantsandwhoarethe suppliers and vendors to give invitation fir biding. Through this listing process it becomes easy for the company to find suitable buyer. Meetings : Arranging meeting to make a pitch process is the next step. Bringing members of your team in the meeting so that the client company knows who will be working on its account if your pitch is successful. This should be done very carefully in order to successfully plan the pitch. Contd..
Time : Giving agencies enough time to give their best work for a good pitch for you. This will ensure that you are getting the best proposal from the client. Budget : Setting the budget is one of the important task in pitching process. The company should know how much they can spend on the pitching process. They should consult with their team members about this. Contd..
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Objectives : You should be clear of your objectives, like, what you want from the buyer, what are your requirements and need, time period for that project, etc. Executing : Once the company has pitched the offer in the market. For this company can follow-up meetings with different vendors give justification of their proposal. Company should make a detailed, comprehensive and functional contact which will be signed by the selected supplier. Contd..
The following is the dynamic and creative pitch that describes all the activities of the pitch in documented format which includes the back ground of the company that provides information regarding the firm and the data of their product along with the objective of the pitch campaign and determining the audiences who are targeted and the reason why they are selected for targeting based on their mutual preferences from the market. Objective of the aim determines the aims of the activity which are included in the plan of the whole advertisement campaign with the description of every aspect of the advertisement before implementing it into the final promotion of the firm. It also includes necessary information regarding the scheduling of the board which includes the part such as hiring of the team member as per the requirement of the role. DynamicandCreativePitch
MARKS AND SPENCER: PITCHING DOCUMENT Background / Overview:Marks and Spencer is the multinational company who has British Origin and is the leading retail company over 12 years. They have wide range of products starting from the apparel in which they mostly target the youth with the latest trends and have home and luxurious products. Objectives of Ad campaign: The main aim of the company's advertisement campaign is to attract huge amount of customer towards them. Motive is to convince potential consumers to buy large number of goods from it which the firm could be able to plan an effective strategy for expansion. Target Audience: People comprised to the following age group of 15 years to 35 years would be targeted for ensuring the activity of shopping from the company. The individual can belong to household or group that have middle income followed by average to high level of income. The pitching would constantly use the word ‘multicultural‘toensurethatpeoplefromdifferentculturalgroupscanget attracted. Contd..
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Focussing on important things to be presented to audience: “Like you do” is the statement that would frequently used by our team while pitching the customers. It will be regarded as the min motive for all kinds of commercials on the TV and internet. Scheduling the board: The team will take initiation for hiring the creative team to obtainhigh amount of profit and related output that can be generated through their theme which is initiated by Marks and Spencer. Contd..
Horton, S., 2016.The Leader's Guide to Negotiation: How to Use Soft Skills to Get Hard Results. Pearson UK. Marshall, N. E. and et-al. 2015.Pitching performance and longevityafterrevisionulnarcollateralligament reconstructioninMajorLeagueBaseballpitchers.The American journal of sports medicine.43(5). pp.1051-1056. Nic Giolla Easpaig, B. and Humphrey, R., 2017. “Pitching a virtualwoo”:Analysingdiscussionofsexisminonline gaming. Feminism & Psychology. 27(4).pp.553-561. References