Pizza Hut SWOT and PESTLE Analyses Report

Pizza- Hut Report

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................5
Micro environment..........................................................................................................................5
PESTLE...........................................................................................................................................5
SWOT..............................................................................................................................................6
Recommendations............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
This report is about Pizza hut which is known as the multinational restaurant and also known as
the international franchise chain which is founded in 2003 and it’s headquarter is located in
Plano, Texas. This report is the analysation of micro and macro environment and this also
involve analysation which strategic tool like SWOT and PESTLE, these factors help in analysing
internal and external factors of the organisation. This report also involves the recommendation
with the same in below analysation.
Mission
The main mission of this organisation is to take a pride to make an perfect pizza and serve proper
customer service as to expand there customer base and also to better there customer experience.
As by making perfect pizza they meant choosing fresh and local ingredient which will create a
natural taste. By serving better customer service they meant proving the better experience with
appropriate skill and knowledge of employees and lastly they are desired to give better customer
experience to there customers so that thy re visit again.
Vision
The vision statement of Pizza hut describes that they try to improve customer’s well being and
the people who all are connected to this company and organisation. As they are desired to serve
best with the help of skilled employees and they wat the title of best employees as this meant to
brand encouragement and they also encourages each franchise in such a way to increase the level
of profitably with the help of research and new development.
Market share
They had a huge market share in the industry as this is a well known company with the high
goodwill in the market and this also had an good financial performance in the industry which
helps in developing and expanding the business in many forms. This always helps in
encouraging the franchise and expanding it further.
Growth trend
As this organisation is one of the best known and had an 125% growth rate in the industry as this
fact helps n interacting with the customers effectively n an efficient way. They uses many
strategies in order to attain an certain place in an industry which makes an name and fame of the
organisation.
Expectation for future