Marketing Audit Report for Oak Tree Inn

MARKETING AUDIT
REPORT

EXECUTIVE SUMMARY
Marketing is a strategic business activity which involves different strategies that any
business formulates in order to attain organisational objectives. This report is in the context of
Oak Tree Inn which an organisation delivering restaurant, clubs, accommodation services to its
customers. This report defines that how the business uses different marketing channels in order
to promote its goods and services and to deliver quality product and services to its customers. In
order to evaluate the internal and external business environment PESTLE and SWOT analysis is
been used in order to determine that what are different market strategies used by the business in
order to deliver its goods and services to the end customers. Competitive analysis is determined
in order to defines the competitive strategies and market positioning of the business.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
COMPANY BACKGROUND....................................................................................................4
MACRO ANALYSIS..................................................................................................................4
MICRO ANALYSIS...................................................................................................................6
COMPETIVE ANALYSIS..........................................................................................................8
SWOT ANALYSIS...................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is an important tool for any business that starts right from manufacturing to the
reaching the product and services to the end customers. A good marketing structure involves
choosing right supply chain, product development, attractive market offerings, marketing
campaign in order to deliver value to the customers. In the context of Oak Tree Inn which is a
small and medium organisation based out of UK. This report covers macro and micro analysis on
the following company, competitive analysis, SWOT analysis in order to evaluate the internal
business environment and determine that the strategies implemented by the company in different
organisational scenarios (Cahya, 2019).
TASK
COMPANY BACKGROUND
Oak Tree Inn is a small and medium organisation based out of UK, it is located in The
villages of Balmaha, Loch Lomond, England. The founder of the business were Sandy and Lucy
Fraser build in 1997. The building located in the beautiful villages of Balmaha. This business
was raised by 8 children in the family, which makes it as the true family business of the Fraser’s.
Oak Tree Inn won many awards, from year 2012-2015 it was also called as Scotland independent
pub. Right from the year 1997, Fraser family is passionate about Loch Lomond, and conduct
many activities in order to attract many tourists in Loch Lomond. Oak Tree Inn is located on the
east of Loch Lomond, by delivering the quality services, Fraser family has built Loch Lomond a
true tourism place. It supports many the activities to promote tourism in national park at Loch
Lomond. Oak Tree Inn is famously known for delivering quality accommodation services,
restaurants, bars, homemade ice cream, coffee, supports cruise services around Loch Lomond
and the beautiful place landscape of Loch Lomond with hills, ricers, island makes it a true tourist
destination (CHEIKH and ALAOUI, 2019).
MACRO ANALYSIS
Pestle analysis is a tool which used by businesses in order to evaluate the external
business environment if the business that how it impacts the business and how the business
implements desired actions to cope up with the external business challenges. In the context of
Oak Tree Inn, conducting Pestle analysis will help to determine different business policies