Marketing Audit Report for Zara: Macro and Micro Environment Factors

Marketing Audit
Report

Executive summary
The report aims to identify macro and micro environment factors for Zara which is the
largest leading brand of fashion industry that contribute a high percentage into economical
stability. Therefore this report prevent all the pestle factors that are political economic and
technological and legal which shows that Zara has positive impact of political interference and
social economic stability by being the fast fashion producer into UK market. Zara has Global
reputation and and good financial position that contribute into its growth and success.

Table of Contents
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
TASK...............................................................................................................................................4
Background of company..............................................................................................................4
Macro analysis.............................................................................................................................5
Micro analysis..............................................................................................................................7
Competitive analysis....................................................................................................................8
SWOT analysis..........................................................................................................................10
CONCLUSION..............................................................................................................................11
References......................................................................................................................................12
Books and journals:...................................................................................................................12

INTRODUCTION
An organisation works under many e Complex environment which effect on its internal and
external sources. The environment of macro and micro impact on organisation strength and
weakness that creates a potential into competitive market. It shows the company's capacity into
to emerging market relation with the trend and how the brand is undertaking its image for global
sustainability and growth (AlaaEldin, 2021). This report aims to present both micro and macro
environment factors of Zara for UK market full stop the company is the largest retailer of of
fashion brands fly clothing accessories coma shoes and many other products as per customer
trends. The company was established in 1975 and has Global reach due to reputed brand name. It
has 3227 number of employees in their Store. Also they generate dollar 23.4 billion in revenue.
This report will carry out the research of market factors that contribute into Zara potential growth
and leading brand name.
MAIN BODY
TASK
Background of company
Zara is a largest retailer in to whole wide world. It sells white number of clothing accessories
footwear and beauty products across the countries as per customer demands. The company is
known for its trending products and services which does not consist old trends into market. The
company come under 30 most top companies list of global brand names in 2015. Zara has rising
there economic growth through 2.17 percent in 2019. The aim of company is to deliver their
product within 48 hours and they serve around for 40 million items per year. The company book
on policy for less advertising instead they utilize the money into opening up many stores for
people convenient. The clothes of Zara are known for its durable life period which are
manufactured in the own factory with a heavy Merchandise and production outsourcing. Zara has
high quality and low-cost dealing into market which is essential for its sustainable growth. The
company made several expansions by opening up their stores in each state of country so that no
area will get left through their reach(Erra Díaz, Dantas, and Geffner, 2018). For that instance