Strategic Issues, Challenges, Solutions, and Implementation for H&M
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This document discusses strategic issues, challenges, solutions, and implementation for H&M in the fashion sector. It covers topics such as sustainable fashion, ethical decision making, stakeholder theory, BCG matrix, Kubler-Ross five stage model, and more.
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Table of Contents Question 1.Identify and analyze three strategic issues facing the overall sector.......................3 Question 2. Identify and analyze three challenges faced by H&M............................................3 Question 3.Identify and analyze the three solutions to address the challenges.........................3 Question 4.Explain how your company or service could practically implement one solution.3 REFERENCES................................................................................................................................5 2
Question 1.Identify and analyze three strategic issues facing the overall sector Poin t Strategic IssuesEvidence (financial, reports, news etc.)Model(s)/ Theory(ies) 1Sustainable fashion Research articleThe nudge theory is appliedherewhich ispoliticaland behavioralconcept. Itproposepositive reinforcement which influencebehavior as well as decision making of particular group.Thisalso influence motives of people.Itallows them to make better choiceandrestrict freedom or options. Inthisway,it becomeseasyfor people to make right decision.For example-allowing peopletomake choice of sustainable fashion(Bocken, De Pauwand van der Grinten, 2016) 2Social issueResearch articleHere, ethical theory canbeused.Itis 3
highlyrelatedwith ethicsanddecision makingwithin society. 3Environmental issue Research articleStakeholder theory – this theory is applied here as it is related toCSRand protectingthe environment.The companiesare implied to contribute towardssocietyby generatingprofit. The theory includes customers, employees, suppliers,etc.it enables in sustaining for long term. Question 2. Identify and analyze three challenges faced by H&M Poin t ChallengesEvidence (financial, reports, news etc.)Model(s)/ Theory(ies) 1Financial challenge Research articleBCGmatrix-this matrixprovidea frameworkfor companyto prioritiestheir business in different 4
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categories. Basically,thereare 4 in this: Star-itstatethat there is high growth and markets share of productsinthe market(Borland, Lindgreenand Vanhamme,2018). So, it is known as stars. Cashcows-The products have a high marketsharebut low growth. Dogs–inthis products is having a low market share as well as low growth. Questionmarks– hereproductsare havingahigh growthbutlow market share. 2Sustainability challenge Research articleKublerrossfive stagemodel–this modelrepresent normalfeelingof people experience to deal with change in 5
lives.Thefive stagesaredenial, anger,bargain, depressionand acceptance. Denial–itmeans refusingtoaccept the change (Bui and De Villiers, 2017). Anger- when change affectpeoplethey become angry Bargain- here people startbargainingto deal with change. Depression–when above stage does not workthenpeople gets depressed. Acceptance–itis laststagewhere peoplehaveto accept change. 3Greencarpet challenge Research articleKottermodelof change – this model isrelevanttoit. There are 8 stages in which is applied to implementchange. Stagesarecreate urgency,forming 6
coalition,creating vision, communicating vision,removing obstacles,develop shorttermgoals, buildingonchange and last applying in intoculture (Graysonand Hodges,2017). Thisenablesin implementing a new process or service. It providesa framework which is followedby business to design a new process. Question 3.Identify and analyze the three solutions to address the challenges Poin t SolutionsEvidence(financial,reports,news,best practice guidance, etc.) Model(s)/ Theory(ies) 1Useoforganic materials NewsAnsoffgrowth matrix This model consists of4growth strategieswhich enablescompanies toexpandtheir businessinother 7
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markets.Thefours strategies are market penetration,market development, product developmentand diversification (Lum,2017). Thus, H&Mcanfollow strategyofproduct development. It will allowthemto producenew products in existing marketandattract more people. Thus, with help of this, it willbeeasyfor businessto overcome challenge. 2GreenwashingReportsLewin 3 stage model ofchange-this modelcanbe implementedby H&Mfor greenwashing.In thisthereare3 stages Unfreezing– in this entire process can be improvedby 8
generating awarenessamong people (Rothaermel, 2016). Change-inthis stage actual change isimplementedby doingeffective planningand applying strategy. Freeze–here, changeisaccepted by people. 3Localsourcing and production Best practiceSWOT-thismodel isfollowedto overcomethis challenge.It representstrength, weakness, opportunityand threat.Here,H&M canimprovetheir strengthby increasing productionthrough local sourcing. Moreover,porter genericbusiness strategy is applied as well.Ithelpsin 9
identifyingfirm competitive profitabilityin industry(Rugman and Verbeke, 2017). Therearefour strategywhichare costleadership, differentiation,cost focusand differentiation focus. Question 4.Explain how your company or service could practically implement one solution Specific objective Approach (marketing, HRM, Operations, Practice etc.) Stage1: Inputs, financial, technological ,material, human. Stage2: Actionsand timeline Stage3: Delivery and Evaluation Model(s) Useof organic materials inorderto implement thissolution thereare some approaches that needs to bechanged (Welford, 2016).Here, company can Inthisfirst stage the raw materialwill bechanged. here,H&M willhaveto identify suppliers whoprovide organicraw materials. Here,there areseveral actions whichwill betakenby companyto implement solution. For this a team is formedand rolesare Thisstage refersto deliveryof outcomes. Here, organic materials are usedin producing products (Buiand De McKinsey7s modelcanbe used or applied byH&Mto implementthis solution.The modelconsists of a framework dividedinto twoareasthat is hard and soft. 10
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changetheir operational approach. Thismeans thatuseof organic materialwill modify production process.The new machinesor tools will be used in it. Thus,at initialstate raw materials willbe changed.it will result in redesigning a newprocess or method of production. assignedto them. However, planand strategyare developed forit. Furthermore, scheduleis prepared whichallow inproviding insighton thatwhen, what activity hastobe performed. Villiers, 2017). Besidethat, theresultis evaluatedby comparing set goals and standards with production cost. Inhardthere are3S’s whereas in soft there are 4S’s. Strategy-here, aplanis developed whichshows entiregoals, systems,etc. thatenablein gaining competitive advantage (Graysonand Hodges, 2017). Structure–it shows that how divisionare interrelated and whois responsiblefor whom.It representsthe overall structureof organization. System –they are process and methodsthat reflect 11
company activitiesand howdecision are taken. Skills–it reflect the skills andabilities that is required within employeesof H&Mto implement new strategy . Staff-As name depicts it shows that how many numbersof staff is required toimplement strategy.Also, fromwhere theywillbe hired, etc. Style –It refers tothewayin whichtop management interactand communicate andshare information 12
with employees (Rugmanand Verbeke, 2017). Moreover, what aretheir actions,ethics orvalues shown by them. Sharedvalues –itis fundamental componentof thismodel.it consistsof normsand guidelinesthat aretobe followedby staff.This depicttheir behaviorand action. 13
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REFERENCES Books and journals Bocken, N.M., De Pauw, I.and van der Grinten, B., 2016. Product design and business model strategiesforacirculareconomy.JournalofIndustrialandProduction Engineering,33(5), pp.308-320. Borland, H., Lindgreen, A. and Vanhamme, J. eds., 2018.Business strategies for sustainability. Routledge. Bui, B. and De Villiers, C., 2017. Business strategies and management accounting in response to climatechangeriskexposureandregulatoryuncertainty.TheBritishAccounting Review,49(1), pp.4-24. Grayson,D.andHodges,A.,2017.Corporatesocialopportunity!:Sevenstepstomake corporate social responsibility work for your business. Routledge. Lum, B.W., 2017.Business strategies for small business survival(Doctoral dissertation, Walden University). Rothaermel, F.T., 2016.Strategic management: concepts(Vol. 2). McGraw-Hill Education. Rugman, A.M. and Verbeke, A., 2017.Global corporate strategy and trade policy. Routledge. Welford, R., 2016.Corporate environmental management 1: Systems and strategies. Routledge. 14